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LE NAGARD Emmanuelle

Department : Marketing
Professor
Campus de Cergy

Contact

Diplomas

  • 2001 : HDR (Université Paris Dauphine, France )
  • 1996 : Doctorat in Managerial Sciences, Marketing track (HEC Paris, France )
  • 1991 : D.E.A. Applied Economics (Sciences Po Paris, France )
  • 1990 : MSc. in Management (ESCP Europe, France )
  • 1989 : Maîtrise de Lettres Modernes, with high honors. (Sorbonne Université, France )

Certificates

  • 2001 : International Teacher Program (New York University, United States of America)

Career

    Full-time academic appointments

    • 2009 - Present : Professor (ESSEC Business School, France)
    • 2002 - 2009 : Associate Professor (ESSEC Business School, France)
    • 2007 : Visiting Research Scholar (Stanford University, United States of America)
    • 1997 - 2002 : Assistant Professor (ESSEC Business School, France)

    Other Academic Appointments

      • 2004 - 2005 : Visiting Professor (Luiss University, Italy)
      • 2014 - Present : Associate Dean for Pedagogy (ESSEC Business School, France)

    Professional appointments

    • 1995 - 1996 : Market Researcher at the DINU (Direction de l'Innovation et des Nouveaux Usages) (France Telecom, France)
    • 1993 - 1994 : Market researcher at the DSIM (Délégation aux Services de l'Image) (France Telecom, France)

Awards

  • 2014 : Prix Daniel Tixier de l'Innovation Pédagogique (ESSEC Foundation)
  • 2006 : Prix de l'Académie des Sciences Commerciales for her book "Marketing des nouveaux produits" (Académie des sciences commerciales, France)

Journal articles

Books

Book editor

Book chapters

HDR

Conference Proceedings

Presentations at an Academic or Professional conference

Prefaces of a journal

Working Papers

Published cases

Press article, video or other popular media

Teaching

  • 2018 Seminar :" Les méthodes de prévision des ventes des produits innovants" ( Cartier France)
  • 2017 Seminar : "Co-innover avec ses clients" ( Pomona France)
  • 2013 Seminar : "Méthode d'analyse stratégique marketing des normes et règlements" ( Michelin France)
  • 2011 Seminar : "Consumers’ revenge" ( KPMG Netherlands)

Research activities

    Senior or Associate Editor

  • 2015 - 2019 : Décisions Marketing
  • Editorial Board Membership

  • 2011 - Present : Décisions Marketing
  • 2004 - Present : Recherche et Applications en Marketing
  • Function in an academic association

  • 2019 - Present : Chair of the Collège de Labellisation des Dispositifs Pédagogiques à l'ère du Numérique, FNEGE
  • 2012 - 2014 : Chair of the Association Française du Marketing
  • Role as an expert or appraisor in a research organization

  • 2015 - Present : Expert for HCERES (High Council for the Evaluation of Research and Higher Education), Haut Conseil de l'EHigh Council for the Evaluation of Research and Higher Education, France

Professional activities

    Consulting

  • 1969 - Present : Consulting and training activities for companies: SAP France, TotalFinaElf, Thomson Multimédia, AGF, GDF Suez, 3M, Louis Vuitton, Clarins, Michelin, Intel.
  • 2017 Professional presentation : "Co-innover avec ses clients", Pomona
  • 2013 - 2014 : Norms and rules marketing strategic analysis method for Michelin, 5 days
  • 2012 Annual Marketing Seminar Energyzer
  • 2011 Consumers’ revenge, KPMG
  • Other professional activity

  • 2018 Professional presentations and workshops, "Les méthodes de prévision des ventes des produits innovants", Cartier

Theses

  • 2020 : LOUPIAC P. (Université Paris Dauphine), Thesis director, First placement: Toulouse Business School
  • 2018 : LACAN C. (Université Paris Dauphine), Thesis co-director, First placement: Université de Perpignan
  • 2018 : LACHAT A. (Université Paris Dauphine), Thesis co-director
  • 2014 : CADARIO R. (Université Paris Dauphine), Thesis co-director, First placement: Boston University
  • 2014 : BEZANCON M. (Université Paris Dauphine), Thesis co-director, First placement: Université de Savoie
  • 2013 : DE CAMPOS RIBEIRO G. (Université Paris Dauphine), Thesis director, First placement: ESSEC Business School, Research Engineer
  • 2009 : RENIOU F. (Université Paris Dauphine), Thesis co-director, First placement: Neoma Business School