Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4661"
  #_source: array:26 [
    "id" => "4661"
    "slug" => "how-innovative-are-tv-sports-viewers"
    "yearMonth" => "2007-01"
    "year" => "2007"
    "title" => "How Innovative are TV Sports Viewers?"
    "description" => "LARDINOIT, T., LE NAGARD, E. et PONS, F. (2007). How Innovative are TV Sports Viewers? Dans: <i>Proceedings of the 36th EMAC Conference 2007 (CD-Rom)</i>. Reykjavik University."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
      1 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      2 => array:1 [
        "name" => "PONS F."
      ]
    ]
    "ouvrage" => "Proceedings of the 36th EMAC Conference 2007 (CD-Rom)"
    "keywords" => array:4 [
      0 => "Développement de nouveaux produits"
      1 => "Implication"
      2 => "Innovation"
      3 => "Marketing sportif"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le papier s'intéresse au lien entre l'innovativité, l'achat de produits nouveaux, la consommation de spectacles sportifs télévisés. Nous reprenons le schéma conceptuel testé par Im, Bayus et Mason (2003), pour expliquer l'achat de produits nouveaux par des variables socio-démographiques, et l'innovativité. Nous introduisons également le niveau optimal de stimulation comme antécédent de l'innovativité. Un effet modérateur négatif de l'innovativité sur le lien entre consommation de spectacle sportif télévisé et achat de produits nouveaux est trouvé."
      "en" => "The present paper focuses on the connections between an individual's innovative nature, consumption of TV sports shows and actual new product purchasing behaviour. We follow Im, Bayus & Mason (2003) framework, to explain new product purchase behavior using socio-demographic variables, innovativeness, and we introduce OSL as an explaining variable of innovativeness. A negative moderating effect of innovativeness on the link between consumption of TV sports shows and new product purchasing behavior is found."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T09:21:42.000Z"
    "docTitle" => "How Innovative are TV Sports Viewers?"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>, <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, PONS F."
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry, LE NAGARD Emmanuelle, PONS F.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span>"
    "keywordList" => "<a href="#">Développement de nouveaux produits</a>, <a href="#">Implication</a>, <a href="#">Innovation</a>, <a href="#">Marketing sportif</a>"
    "docPreview" => "<b>How Innovative are TV Sports Viewers?</b><br><span>2007-01 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">How Innovative are TV Sports Viewers?</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.347665
  +"parent": null
}