Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5164"
  #_source: array:26 [
    "id" => "5164"
    "slug" => "the-role-of-new-product-preannouncements-in-the-presence-of-complementary-products"
    "yearMonth" => "1997-05"
    "year" => "1997"
    "title" => "The Role of New Product Preannouncements in the Presence of Complementary Products"
    "description" => "LE NAGARD, E. et MANCEAU, D. (1997). The Role of New Product Preannouncements in the Presence of Complementary Products. Dans: <i>4th International Product Development Management Conference</i>. Stockholm School of Economics, pp. 487-500."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "MANCEAU D."
      ]
    ]
    "ouvrage" => "4th International Product Development Management Conference"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "487-500"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans les industries de la communication, les entreprises annoncent souvent leurs nouveaux produits longtemps avant leur lancement effectif. Dans ces industries, l'existence de produits complémentaires produit des externalités de réseau indirectes. A travers un modèle de simulation, l'article montre que les ventes initiales peuvent totalement déterminer le succès d'un nouveau produit. Or, ces ventes sont fortement influencées par la politique de préannonce."
      "en" => "In communication industries, firms often preannounce their new products long before they actually launch them on the market. In such industries, main products are used with contingent products which affect their market value, creating indirect network externalities. Through a simulation model, our paper shows that the initial sales of the product completely determine its success on the market, whether this success is related to the diffusion of the product (in a monopoly case) or to the market shares of various companies (competition). Thus, preannouncements have a major impact on the future of the product, because they influence expectations of both consumers and program providers. However, to be efficient, a preannouncement must inform these two targets and coordinate their expectations."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T13:21:44.000Z"
    "docTitle" => "The Role of New Product Preannouncements in the Presence of Complementary Products"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, MANCEAU D."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, MANCEAU D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Role of New Product Preannouncements in the Presence of Complementary Products</b><br><span>1997-05 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Role of New Product Preannouncements in the Presence of Complementary Products</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.280612
  +"parent": null
}