Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3140"
  #_source: array:26 [
    "id" => "3140"
    "slug" => "le-marketing-de-linnovation-de-la-creation-au-lancement-de-nouveaux-produits"
    "yearMonth" => "2011-09"
    "year" => "2011"
    "title" => "Le marketing de l'innovation. De la création au lancement de nouveaux produits"
    "description" => "LE NAGARD, E. et MANCEAU, D. (2011). <i>Le marketing de l'innovation. De la création au lancement de nouveaux produits</i>. Dunod, 350 pages."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "MANCEAU D."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:3 [
      0 => "Innovation"
      1 => "Marketing"
      2 => "Nouveaux produits"
    ]
    "updatedAt" => "2021-09-06 16:57:02"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce livre permet de comprendre de maitriser les décisions et les processus inhérents au marketing de l'innovation, dans tous les secteurs. Il fait le point sur les théories et méthodes les plus récentes, analyse les enjeux du marketing de l'innovation, et étudie l'ensemble des étapes, des décisions stratégiques aux choix opérationnels."
      "en" => "This book allows us to understand and master the different decisions and processes relative to the marketing of innovation, in all sectors. It presents the most recent theories and methods, analyses the stakes of innovation marketing, and studies all the different steps from strategic decisions to implementation."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T13:21:44.000Z"
    "docTitle" => "Le marketing de l'innovation. De la création au lancement de nouveaux produits"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, MANCEAU D."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, MANCEAU D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2011</span>"
    "keywordList" => "<a href="#">Innovation</a>, <a href="#">Marketing</a>, <a href="#">Nouveaux produits</a>"
    "docPreview" => "<b>Le marketing de l'innovation. De la création au lancement de nouveaux produits</b><br><span>2011-09 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Le marketing de l'innovation. De la création au lancement de nouveaux produits</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.271749
  +"parent": null
}