Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "8879"
  #_source: array:26 [
    "id" => "8879"
    "slug" => "ingenieurs-et-commerciaux-un-modele-pedagogique-original"
    "yearMonth" => "2006-06"
    "year" => "2006"
    "title" => "Ingénieurs et commerciaux : un modèle pédagogique original"
    "description" => "LE NAGARD, E. et XUEREB, J.M. (2006). Ingénieurs et commerciaux : un modèle pédagogique original. <i>Les Echos</i>, pp. 10-11."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:3 [
      0 => "Innovation"
      1 => "Marketing"
      2 => "R&D"
    ]
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "10-11"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Vocabulaires éloignés, chocs des cultures, la R&D et le marketing ont du mal à se comprendre. Sans doute faudrait-il favoriser les occasions de rencontre entre ingénieurs et commerciaux pendant leurs études."
      "en" => "R&D and marketing services use different words and have conflicting cultures, and encounter problems to work together. It might be useful to favour common projects between managers and engineers while they are still students."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Ingénieurs et commerciaux : un modèle pédagogique original"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, <a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>"
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, XUEREB Jean-Marc</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Innovation</a>, <a href="#">Marketing</a>, <a href="#">R&D</a>"
    "docPreview" => "<b>Ingénieurs et commerciaux : un modèle pédagogique original</b><br><span>2006-06 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Ingénieurs et commerciaux : un modèle pédagogique original</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}