Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5124"
  #_source: array:26 [
    "id" => "5124"
    "slug" => "the-effect-of-a-large-penalty-for-a-low-price-guarantee-on-perceived-offer-value"
    "yearMonth" => "2007-01"
    "year" => "2007"
    "title" => "The Effect of a Large Penalty  for a Low Price Guarantee on Perceived Offer Value"
    "description" => "DESMET, P. et LE NAGARD, E. (2007). The Effect of a Large Penalty  for a Low Price Guarantee on Perceived Offer Value. Dans: <i>Proceedings of the 36th EMAC Conference 2007 (CD-Rom)</i>. Reykjavik University."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => "Proceedings of the 36th EMAC Conference 2007 (CD-Rom)"
    "keywords" => array:3 [
      0 => "Distribution"
      1 => "Garantie de remboursement des prix"
      2 => "Politique de prix"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Une garantie de remboursement des prix est un signal offert par un distributeur pour informer ses consommateurs sur sa politique de prix bas. L'usage de cette offre devenant de plus en plus courant, ce signal perd de son impact, et certains distributeurs tentent de remonter leur avantage concurrentiel en augmentant la pénalité de remboursement (en proposant par exemple de rembourser 10 fois la différence. Dans le papier, une expérimentation est réalisée sur un échantillon de consommateurs, qui démontre qu'un très fort montant de remboursement ne fait pas augmenter la valeur perçue de l'offre. En conséquence, du fait du coût potentiel très élevé en termes de stimulation de la recherche en vue de se faire rembourser, cette stratégie ne parait pas très rentable."
      "en" => "A low price guarantee (LPG) offer is a signal sent by a retailer to inform a customer on its low price policy. As its use becomes more and more prevalent, this signal is losing its impact and some retailers are trying to regain competitive advantage by increasing the level of penalty (e.g. 10 times the price difference). In a real world experimental framework we demonstrate that a very high level of penalty does not improve the perceived offer value. Consequently the potentially high cost of guarantee service due to price search stimulation makes a very high penalty level LPG not profitable."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T16:21:46.000Z"
    "docTitle" => "The Effect of a Large Penalty  for a Low Price Guarantee on Perceived Offer Value"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span>"
    "keywordList" => "<a href="#">Distribution</a>, <a href="#">Garantie de remboursement des prix</a>, <a href="#">Politique de prix</a>"
    "docPreview" => "<b>The Effect of a Large Penalty  for a Low Price Guarantee on Perceived Offer Value</b><br><span>2007-01 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Effect of a Large Penalty  for a Low Price Guarantee on Perceived Offer Value</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.280985
  +"parent": null
}