Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9459"
  #_source: array:26 [
    "id" => "9459"
    "slug" => "eveil-lumiere"
    "yearMonth" => "2010"
    "year" => "2010"
    "title" => "Eveil lumière"
    "description" => "LE NAGARD, E. et RENIOU, F. (2010). Eveil lumière. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "RENIOU Fanny"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:7 [
      0 => "Lancement des nouveaux produits"
      1 => "Diffusion de l'innovation"
      2 => "Innovation"
      3 => "Philips"
      4 => "Marketing"
      5 => "Innovation marketing"
      6 => "Marketing"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4045"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Philips is about to launch an innovative product in France, a dawn simulator light, to make people awake naturally. It existed before on a very confidential basis, and the purpose of Philips is to launch it on the mass market. Students are put in the shoes of the marketing, which has to organize and schedule the launching in France, as well as forecast sales."
      "en" => "Philips is about to launch an innovative product in France, a dawn simulator light, to make people awake naturally. It existed before on a very confidential basis, and the purpose of Philips is to launch it on the mass market. Students are put in the shoes of the marketing, which has to organize and schedule the launching in France, as well as forecast sales."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T00:21:50.000Z"
    "docTitle" => "Eveil lumière"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, RENIOU Fanny"
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, RENIOU Fanny</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2010</span>"
    "keywordList" => "<a href="#">Lancement des nouveaux produits</a>, <a href="#">Diffusion de l'innovation</a>, <a href="#">Innovation</a>, <a href="#">Philips</a>, <a href="#">Marketing</a>, <a href="#">Innovation marketing</a>, <a href="#">Marketing</a>"
    "docPreview" => "<b>Eveil lumière</b><br><span>2010 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4045" target="_blank">Eveil lumière</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.10535
  +"parent": null
}