Year
1995
Authors
Abstract
The video games market has an interesting characteristic : consumers value a machine according to the amount of software available on each platform, which are produced by independant editors. This article presents a simulation model of market shares in this context and shows different threshold effects, which stress the importance of a dynamic analysis of market share evolution.
STEYER, A. et LE NAGARD, E. (1995). L’importance de l’histoire dans la conquête des parts de marché : l’exemple des jeux vidéo. Dans: Actes du XIe Congrès de l’Association Française du Marketing. Financial Management Association (FMA), pp. 99-120.