Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4141"
  #_source: array:26 [
    "id" => "4141"
    "slug" => "repondre-aux-besoins-du-marche"
    "yearMonth" => "2001-10"
    "year" => "2001"
    "title" => "Répondre aux besoins du marché"
    "description" => "LE NAGARD, E. (2001). Répondre aux besoins du marché. Dans: <i>Invitation au management</i>. 1st ed. PUF, pp. 79-167."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => "Invitation au management"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "79-167"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre présente la démarche marketing, et les principaux outils du marketing, à la disposition du manager pour mieux comprendre les besoins du marché, et y répondre : les principaux fondements du comportement du consommateur,  les notions de segmentation et de positionnement les principes des études marketing, et enfin les instruments du marketing opérationnels (produit, prix, communication, distribution) et leurs développements récents. Enfin, il aborde en conclusion l'évolution des métiers du marketing."
      "en" => "This chapter presents the principles of marketing, and how it can help the manger to better understand and answer to the market needs : basics of consumer behavior, segmentation and positioning concepts, marketing research, and operational marketing tools (product, price, promotion, place), and their recent developments. It also presents the evolution of marketing functions."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T18:21:44.000Z"
    "docTitle" => "Répondre aux besoins du marché"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Répondre aux besoins du marché</b><br><span>2001-10 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Répondre aux besoins du marché</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.140847
  +"parent": null
}