Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "7043"
  #_source: array:26 [
    "id" => "7043"
    "slug" => "relationship-marketing-and-networks-management-from-simple-operator-to-high-service-provider"
    "yearMonth" => "1996-06"
    "year" => "1996"
    "title" => "Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider"
    "description" => "JALLAT, F., LE NAGARD, E. et STEYER, A. (1996). Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "JALLAT F."
      ]
      2 => array:1 [
        "name" => "STEYER A."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les opérateurs de télécommunication doivent de plus en plus prendre en compte la dimension relationnelle du marketing pour faire face à une concurrence croissante et fidéliser leur clientèle. La communication donne quelques exemples de ces stratégies, notamment chez France Telecom."
      "en" => "Telecommunication operators have to develop the relationship dimension of marketing in order to cope with a growing concurrence and manage their customer base. The presentation gives some examples of these strategies, in particular concerning the French telecommunication operator."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T00:21:50.000Z"
    "docTitle" => "Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, JALLAT F., STEYER A."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, JALLAT F., STEYER A.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider</b><br><span>1996-06 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.10535
  +"parent": null
}