Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider

Presentations at an Academic or Professional conference

Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider

Year

1996

Authors

LE NAGARD Emmanuelle, JALLAT F., STEYER A.

Abstract

Telecommunication operators have to develop the relationship dimension of marketing in order to cope with a growing concurrence and manage their customer base. The presentation gives some examples of these strategies, in particular concerning the French telecommunication operator.

JALLAT, F., LE NAGARD, E. et STEYER, A. (1996). Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider.