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Une proposition de conceptualisation de l’impact de la révolution numérique sur la politique de biens et de services des entreprises

Year
1999
Authors
LE NAGARD Emmanuelle, LEVY J.
Abstract
The development of the digital economy, and particularly the Internet, deeply affects the organizations of specific markets, while its impact remains marginal for others. This research in progress aims to contribute to the understanding of the implications of the digital revolution and the Internet for firms’ product (goods or services) policy. It develops a conceptualization of these implications depending on a typology of firms and has the form of a digital matrix of a firms’ offer policy. It further studies the potential impact of digital technologies on customer value and on the firms’ competitive advantage.
LEVY, J. et LE NAGARD, E. (1999). Une proposition de conceptualisation de l’impact de la révolution numérique sur la politique de biens et de services des entreprises. Dans: Actes du 15ème Congrès International de Strasbourg. Association Française du Marketing (AFM).