Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "1884"
  #_source: array:26 [
    "id" => "1884"
    "slug" => "les-strategies-de-compatibilite-dans-les-industries-de-la-communication"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "Les Stratégies de Compatibilité dans les Industries de la Communication"
    "description" => "LE NAGARD, E. (1997). Les Stratégies de Compatibilité dans les Industries de la Communication. <i>Communications & Strategies</i>, pp. 103-129."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:30:36"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "103-129"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article se propose d'examiner les comportements des différents acteurs à l'oeuvre lors du lancement d'un nouveau standard incompatible et les différentes stratégies utilisées afin de tirer quelques enseignements pour  les nouveaux secteurs de la société de l'information."
      "en" => "This article proposes to examine the behaviour of different players to work at the time of the launch of a new incompatible standard and the different strategies used in order to gain education for the new sectors of the information society."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T14:21:49.000Z"
    "docTitle" => "Les Stratégies de Compatibilité dans les Industries de la Communication"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Les Stratégies de Compatibilité dans les Industries de la Communication</b><br><span>1997-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Les Stratégies de Compatibilité dans les Industries de la Communication</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.20103
  +"parent": null
}