Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5742"
  #_source: array:26 [
    "id" => "5742"
    "slug" => "diffusion-of-innovation-of-complementary-products-an-empirical-approach"
    "yearMonth" => "1995-07"
    "year" => "1995"
    "title" => "Diffusion of Innovation of Complementary Products : An Empirical Approach"
    "description" => "LE NAGARD, E. et STEYER, A. (1995). Diffusion of Innovation of Complementary Products : An Empirical Approach."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "STEYER A."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La diffusion d'une innovation est souvent influencée par celle de produits complémentaires, notamment dans les industries de la communication où les ventes de matériel dépendent des programmes disponibles. L'article présente un modèle systémique de diffusion, composé de quatre sous-modèles, et testé sur la diffusion des lecteurs CD en France."
      "en" => "Diffusion of an innovation is often influenced by the development of a complementary product , this is particularly important in communication industries where the sales of hardware products depend on the available compatible software. A model of diffusion of such a product is built on four submodels, and tested on an observation of the sales of CD players."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Diffusion of Innovation of Complementary Products : An Empirical Approach"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, STEYER A."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, STEYER A.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Diffusion of Innovation of Complementary Products : An Empirical Approach</b><br><span>1995-07 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Diffusion of Innovation of Complementary Products : An Empirical Approach</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}