ESSEC Fundation
ESSEC Alumni
Corporate relations
ESSEC Knowledge
Français | English
GLOBAL BBA
GRANDE ECOLE ET MASTERS
MBA
PHD
EXECUTIVE EDUCATION
ALUMNI
PROFESSEURS ET CHERCHEURS
CAMPUS
A PROPOS

Albert C. BEMMAOR

Emeritus Professor
department: Marketing
Campus de Cergy
bemmaor@essec.edu
+33 (0)1 34 43 30 43
Marketing Models – Consumer Behavior – Marketing Strategy
Personal links
Download CV
Biography

Prior to joining ESSEC Business School in January 1980, Albert Bemmaor was on the faculty of the Booth School of Business at the University of Chicago. Over the past five decades, he has published regularly in top-tier journals, with a focus on mathematical models of consumer behavior, the adoption of technological innovations and market response models. His work has been applied and extended in a variety of areas, including the diffusion of social networks, physics (see the work by Chaula and Kaur 2018), geology (i.e., the prediction of natural resources – see the research by Guseo and colleagues at the University of Padua, Italy), economics (see, the description of noise in Di Tillio, Ottaviani, and Sorensen, Econometrica, 2021), medicine (see, e.g. Mennemeyer and colleagues, Journal of the American Medical Informatics Association, Oxford U. Press, 2015 and Guseo Technological Forecasting and Social Change 2016) and hydraulics among others. His diffusion model, the gamma/shifted Gompertz (G/SG) model, at times called "Bemmaor's model", has turned into a classic model of diffusion about 20 years after its development and it has become a keyword. Up to now, the model has been adopted by Wolfram Language, the programming language of Mathematica, by SAS software, and immplemented in ExtraDistr and Diffusion, two packages in R library. The consumer behavior with attrition model, Gamma-Gompertz/NBD,  is implemented in CLVTools, another package in the R library.  His work has been used by companies such as Google (see Goerg and colleagues 2015) and Orange (see, e.g., Scaglione, Giovannetti and Hamoudia, International Journal of Forecasting, 2015). Albert Bemmaor teaches courses on the measurement of the marketing performance in the Master in Management Grande Ecole program, on product management in the undergraduate program(Bachelor in Business Administration) and on marketing models in the doctoral program. In 2000, he received a prize from the French Marketing Association (AFM) for his "Outstanding Contribution to Methodology".  Since 2005, he has been a member of the Nomination Committee for the Nobel Prize in Economic Sciences.

Diplomas
  • 1978: Ph.D. en Management (Purdue University United States of America)
  • 1973: MBA (Columbia University United States of America)
  • 1971: MSc. en Management (ESC Marseille France)
Career
Full-time academic appointments
  • 2021 – Now : Emeritus Professor (ESSEC Business School France)
  • 1980 – 2021 : Professor (ESSEC Business School France)
Other Academic Appointments
  • 2004 : Visiting Professor, Institute of Management, University of Vienna, Austria, March 2001 and May 2004 (Université de Vienne Austria)
  • 2001 : Visiting Professor (Université de Vienne Austria)
  • 1982 : Visiting Scholar (Stanford Graduate School of Business United States of America)
  • 1978 – 1980 : Assistant Professor (Université de Chicago United States of America)

Awards

  • 2021 : Invited by Amity University in Delhi to give an online lecture to the faculty and students on its eleven campuses in India and abroad, which represents 175,000 individuals. (Amity University)
  • 2017 : Certificate of Outstanding Contribution to Reviewing, International Journal of Research in Marketing
  • 2016 : Keynote Speaker, PsyCHIC (Psychology, Consumer Heterogeneity, Information and Communication) Workshop, University of Paris 13 (Université Sorbonne Paris Nord (XIII), France)
  • 2016 : Recognized reviewer, International Journal of Research in Marketing
  • 2014 : Top 10% most published authors over the past 50 years at Journal of Marketing Research (Source: “The Topical History of JMR,” Journal of Marketing Research, Feb’ 2014). Ranked seventh in centrality parameter in an influential community among more than 30,000 scholars in quantitative marketing (Customers’ Needs and Solutions, 2015, pp. 91-104). (Sage Publications)
  • 2005 : Since 2005, Member of the Nomination Committee of the Nobel Prize in Economics on a steady basis (Committee of the Nobel Prize in Economics)
  • 2005 : Member of the Selection Committee for the Best Paper published in International Journal of Research in Marketing (European Marketing Academy)
  • 2002 : Ranked among the top reviewers at Marketing Science
  • 2000 : Award received from the French Marketing Association (AFM) for: Outstanding Contribution to the Methodology (Contribution Exceptionnelle à la Methodologie) (Association Française de Marketing, France)
  • 1998 : Chair of the Selection Committee for the Best Article Published in International Journal of Research in Marketing (European Marketing Academy)
  • 1990 : Ranked among the top reviewers at Recherche et Applications en Marketing (Sage Publications)

Journal articles

Presentations at an Academic or Professional conference

Book chapters

Working Papers

Conference Proceedings

  • 1978 – 1979 Market communications (Université de Chicago United States of America)
  • 1978 – 1979 Analytical marketing strategy (Université de Chicago United States of America)
  • 1980 – 2015 Marketing Research (ESSEC Business School France)
  • 2007 – Now Marketing Models (ESSEC Business School France)
  • 1980 – 1983 Consumer Behavior (ESSEC Business School France)
  • 2007 – Now Introductory statistics (ESSEC Business School France)
  • 1980 – 1983 Advertising (ESSEC Business School France)
  • 1978 – 1979 Doctoral seminar in marketing models (Université de Chicago United States of America)
  • 2019 – Now Product management (ESSEC Business School France)
  • 2015 – Now Marketing Performance (ESSEC Business School France)
  • 1980 – Now Seminar on research methodology (ESSEC Business School France)
  • 1984 – 1988 Seminar on Methods of New Product Development (ESSEC Business School France)
  • 1982 – 1988 Decision-making in marketing (ESSEC Business School France)
  • 1984 – 1994 Collecting and interpreting marketing data (ESSEC Business School France)
  • 2007 – 2014 The Diffusion of Internet Use across China: Spatiotemporal Models with Policy Implications (ESSEC Business School France)
  • 2010 – 2016 Three Essays on Dynamic Models with Applications to Marketing and Finance (ESSEC Business School France)
Activités de recherche
  • 2014 – 2014: Co-organizer (with H. Plassman, S. Atalay and F. Sotgiu) of the 35th Anniversary of the ESSEC/HEC/INSEAD seminar ( France)
  • 2009 – 2009: Editors of a special section (in an issue): BEMMAOR, A.C., HILDEBRANDT, L. and WAGNER, U., “New Models for Marketing” International Journal of Research in Marketing, Vol. 26, No. 2
  • 2008 – 2014: Editorial board membership – Business Research, Journal of the German Association for Business Research
  • 2007 – 2007: Co-organizer of the Third German-French-Austrian Conference on Quantitative Marketing (with L. Hildebrandt and U. Wagner) (ESSEC Business School France)
  • 2007 – 2007: Co-organizer of the Ninth Seminar on Transportation, entitled “Discrete Choice Models: Applications to Marketing and to Transportation” (with A. de Palma and N. Picard), Cergy-Pontoise (ESSEC Business School France)
  • 2004 – 2004: Co-organizer of the 25th Anniversary of the ESSEC/HEC/INSEAD seminar, Cergy-Pontoise (March 4, 2004), with G. Laurent and M. Sarvary ( France)
  • 2004 – 2005: Listed in the Marquis Who’s Who in American Education, 6th Edition
  • 2003 – 2003: Co-organizer of a conference on “Bridging the Gap Between Marketing Models and Managers”, Erasmus University Rotterdam, The Netherlands, with P. H. Franses.
  • 2003 – Now: Reviewer of research proposals submitted to the Belgian National Foundation of Scientific Research (F.R.S.-F.N.R.S.)
  • 2002 – Now: Reviewer of research proposals submitted to the Belgian Research Foundation – Flanders (Fonds voor wetenschappelijk onderzoek: FWO)
  • 2001 – Now: Reviewer of research proposals submitted to the Swiss National Science Foundation (Fonds National Suisse de la Recherche Scientifique)
  • 1999 – 2000: Member of the Scientific Committee of Recherche et Applications en Marketing
  • 1988 – 2009: Editorial board membership – International Journal of Research in Marketing
  • 1985 – 2014: Editorial board membership – Recherche et Applications en Marketing
  • 1980 – Now: Co-organizer of the ESSEC/HEC/INSEAD Annual Seminar
  • 1980 – Now: Member of Association Française du Marketing (AFM)
  • 1978 – Now: Member of the Institute for Operations Research and the Management Sciences (INFORMS)
  • 1976 – Now: Member of the Institute of Mathematical Statistics (IMS)
  • 1976 – Now: Member of the American Statistical Association (ASA)
  • 1976 – Now: Member of the Econometric Society
Activités professionnelles
  • 1988 – Now: Consultant to leading market research firms (1988-, 2005- ), and to a leading service firm (1994) ( France)
Theses
  • 2010 : MULLICK Shantanu (ESSEC Business School), Thesis co-director, First placement: Assistant Professor – Technical University Eindhoven
  • 2007 : ZHENG Li (ESSEC Business School), Thesis director, First placement: Senior Research Fellow – Leeds University Business School