Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "12306"
  #_source: array:26 [
    "id" => "12306"
    "slug" => "threshold-effect-of-advertising-a-switching-regression-model-marketing-science-an-international-perspective"
    "yearMonth" => "1980-06"
    "year" => "1980"
    "title" => "Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective"
    "description" => "BEMMAOR, A.C. (1980). Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective. Dans: TIMS/ORSA/MIT/ESSEC Conference. Cergy, June."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "TIMS/ORSA/MIT/ESSEC Conference. Cergy, June"
    "keywords" => []
    "updatedAt" => "2021-07-13 14:32:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T15:21:45.000Z"
    "docTitle" => "Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1980</span>"
    "keywordList" => ""
    "docPreview" => "<b>Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective</b><br><span>1980-06 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.119175
  +"parent": null
}