Year
1999
Authors
BEMMAOR Albert C., NIDDAM David, SIDKY Radouane
BEMMAOR, A.C., NIDDAM, D. et SIDKY, R. (1999). Capturing the Heterogeneity of Consumers’ Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements. Dans: Second French-German Workshop on Quantitative Methods in Marketing, Institut d’Administration des Entreprises, September 17-18, University of Montpellier.