Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "6927"
  #_source: array:26 [
    "id" => "6927"
    "slug" => "predicting-whether-and-when-to-buy-from-intents-data-interaction-versus-additive-models"
    "yearMonth" => "1995-03"
    "year" => "1995"
    "title" => "Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models"
    "description" => "BEMMAOR, A.C. et KRYCHA, K. (1995). Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models. Dans: Rotterdam School of Management, March 24, Erasmus University Rotterdam."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "KRYCHA K."
      ]
    ]
    "ouvrage" => "Rotterdam School of Management, March 24, Erasmus University Rotterdam"
    "keywords" => []
    "updatedAt" => "2021-04-27 18:38:40"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article développe un modèle qui prédit la date d'achat à partir des intentions déclarées. Ce modèle combine une loi de Gompertz hétérogène avec un processus de Bernoulli hétérogène. Il est testé sur les intentions d'achat de biens durables collectés par l'INSEE."
      "en" => "This paper develops a model which predicts times to purchase from stated intention-to-buy measures. This model combines a mixture of Gompertz densities with a mixture of Bernoulli processes. It is tested on intention-to-buy measures for household durables collected by the National Statistics Institute."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T14:21:49.000Z"
    "docTitle" => "Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, KRYCHA K."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., KRYCHA K.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models</b><br><span>1995-03 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.20103
  +"parent": null
}