Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3404"
  #_source: array:26 [
    "id" => "3404"
    "slug" => "andrew-s-c-ehrenberg-ou-le-chantre-de-la-replication-andrew-s-c-ehrenberg-or-the-eulogy-of-replication"
    "yearMonth" => "2016-05"
    "year" => "2016"
    "title" => "Andrew S.C. Ehrenberg – Ou le chantre de la réplication  (Andrew S. C. Ehrenberg or The Eulogy of Replication)"
    "description" => "BEMMAOR, A.C. (2016). Andrew S.C. Ehrenberg – Ou le chantre de la réplication  (Andrew S. C. Ehrenberg or The Eulogy of Replication). Dans: Alain Jolibert (ed.). <i>Les grands auteurs en marketing [Label FNEGE 2017]</i>. 2nd ed. Caen: Éditions Management et Société (EMS), pp. 77-94."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Les grands auteurs en marketing [Label FNEGE 2017]"
    "keywords" => array:3 [
      0 => "Généralisations empiriques"
      1 => "Loi des gains doubles"
      2 => "Modèle Dirichlet"
    ]
    "updatedAt" => "2021-09-30 13:49:28"
    "publicationUrl" => "https://www.cairn.info/les-grands-auteurs-en-marketing--9782847698589-page-77.htm"
    "publicationInfo" => array:3 [
      "pages" => "77-94"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre décrit le parcours d'Andrew Ehrenberg et ses principales contributions au domaine du marketing."
      "en" => "This chapter describes Andrew Ehrenberg's journey and his main contributions to the field of marketing."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T21:21:44.000Z"
    "docTitle" => "Andrew S.C. Ehrenberg – Ou le chantre de la réplication  (Andrew S. C. Ehrenberg or The Eulogy of Replication)"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Généralisations empiriques</a>, <a href="#">Loi des gains doubles</a>, <a href="#">Modèle Dirichlet</a>"
    "docPreview" => "<b>Andrew S.C. Ehrenberg – Ou le chantre de la réplication  (Andrew S. C. Ehrenberg or The Eulogy of Replication)</b><br><span>2016-05 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.cairn.info/les-grands-auteurs-en-marketing--9782847698589-page-77.htm" target="_blank">Andrew S.C. Ehrenberg – Ou le chantre de la réplication  (Andrew S. C. Ehrenberg or The Eulogy of Replication)</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.119175
  +"parent": null
}