Presentations at an Academic or Professional conference
Year
1988
Authors
BEMMAOR Albert C., LEHMANN D.R., REIBSTEIN D.J.
BEMMAOR, A.C., LEHMANN, D.R. et REIBSTEIN, D.J. (1988). Stochastic Choice and Brand Structure. Dans: Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,