Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "11636"
  #_source: array:26 [
    "id" => "11636"
    "slug" => "multiperiod-analysis-of-purchasing-behavior-another-look-at-mcconnells-experimental-data"
    "yearMonth" => "1982-01"
    "year" => "1982"
    "title" => "Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data"
    "description" => "BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data. Dans: <i>Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises,  J.-L. Chandon, ed.</i> University of Aix-Marseilles, pp. 351-379."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises,  J.-L. Chandon, ed."
    "keywords" => array:3 [
      0 => "Negative Binomial Distribution"
      1 => "Switching behavior"
      2 => "Brand loyalty"
    ]
    "updatedAt" => "2021-07-13 14:31:53"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "351-379"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1982</span>"
    "keywordList" => "<a href="#">Negative Binomial Distribution</a>, <a href="#">Switching behavior</a>, <a href="#">Brand loyalty</a>"
    "docPreview" => "<b>Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data</b><br><span>1982-01 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.472029
  +"parent": null
}