Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "2077"
  #_source: array:26 [
    "id" => "2077"
    "slug" => "editorial-to-a-special-issue-models-of-purchase-timing-and-models-of-brand-choice-outlook-and-issues"
    "yearMonth" => "1991-09"
    "year" => "1991"
    "title" => "Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues"
    "description" => "BEMMAOR, A.C. et SCHMITTLEIN, D.C. (1991). Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues. <i>International Journal of Research in Marketing</i>, 8(3), pp. 163-168."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "SCHMITTLEIN David C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-07 11:04:59"
    "publicationUrl" => "https://doi.org/10.1016/0167-8116(91)90009-V"
    "publicationInfo" => array:3 [
      "pages" => "163-168"
      "volume" => "8"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Préfaces / Introductions de revue"
      "en" => "Prefaces of a journal"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This position paper shows that models of purchase timing and models of brand choice have evolved along similar lines, and outlines areas for further study."
      "en" => "This position paper shows that models of purchase timing and models of brand choice have evolved along similar lines, and outlines areas for further study."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T14:21:49.000Z"
    "docTitle" => "Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues"
    "docSurtitle" => "Prefaces of a journal"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, SCHMITTLEIN David C."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN David C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1991</span>"
    "keywordList" => ""
    "docPreview" => "<b>Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues</b><br><span>1991-09 | Prefaces of a journal </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1016/0167-8116(91)90009-V" target="_blank">Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.181117
  +"parent": null
}