Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models)

Presentations at an Academic or Professional conference

Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models)

Year

1994

Authors

Abstract

This presentation shows the two kinds of analyses of household panel data for frequently purchased goods : i) analysis of brand choice and ii) analysis of duration times between purchases made by individual households. It introduces the various models used, and gives an illustration bearing on the intention / behavior for household durables purchases.

BEMMAOR, A.C. (1994). Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models). Dans: Joint Seminar on Consumer Panels organized by Association pour la Statistique et ses Utilisations and Institut National d’Etudes Démographiques, March 15. Paris.