Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "6003"
  #_source: array:26 [
    "id" => "6003"
    "slug" => "forecasting-sales-for-new-packaged-goods-estimation-from-early-household-level-purchase-data"
    "yearMonth" => "1992-07"
    "year" => "1992"
    "title" => "Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data"
    "description" => "BEMMAOR, A.C., GROS, G. et JEULAND, A.P. (1992). Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data. Dans: Marketing Science Conference, London, July 12-15."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "GROS G."
      ]
      2 => array:1 [
        "name" => "JEULAND A.P."
      ]
    ]
    "ouvrage" => "Marketing Science Conference, London, July 12-15"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article développe une méthode d'estimation des paramètres d'un modèle de prévision des ventes de produits de grande consommation à partir des données individuelles d'achats. Cette méthode est illustrée sur un cas concret."
      "en" => "This paper develops a method to estimate the parameters of a new-product sales forecasting model from household-level scanned purchases. This method is illustrated on an actual case study."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GROS G., JEULAND A.P."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GROS G., JEULAND A.P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1992</span>"
    "keywordList" => ""
    "docPreview" => "<b>Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data</b><br><span>1992-07 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}