Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "12262"
  #_source: array:26 [
    "id" => "12262"
    "slug" => "predicting-trial-and-repeat-purchase-of-consumer-packaged-goods-from-aggregated-grouped-data-a-model"
    "yearMonth" => "2018-03"
    "year" => "2018"
    "title" => "Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model"
    "description" => "BEMMAOR, A.C. (2018). Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model. Dans: ESSEC/HEC/INSEAD Seminar, March 8. HEC Paris, Jouy-en-Josas."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "ESSEC/HEC/INSEAD Seminar, March 8"
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The author develops a model that aims to extract the trial rate from the overall mean number of purchases of a new product."
      "en" => "The author develops a model that aims to extract the trial rate from the overall mean number of purchases of a new product."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T14:21:49.000Z"
    "docTitle" => "Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span>"
    "keywordList" => ""
    "docPreview" => "<b>Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model</b><br><span>2018-03 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.670292
  +"parent": null
}