Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3712"
  #_source: array:26 [
    "id" => "3712"
    "slug" => "implementing-the-pareto-nbd-model-a-user-friendly-approach"
    "yearMonth" => "2012-07"
    "year" => "2012"
    "title" => "Implementing the Pareto/NBD Model: A User-Friendly Approach"
    "description" => "BEMMAOR, A.C., GLADY, N. et HOPPE, D. (2012). Implementing the Pareto/NBD Model: A User-Friendly Approach. Dans: A. Diamantopoulos, W. Fritz, L. Hildebrandt eds. <i>Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner</i>. 1st ed. Gabler Verlag, pp. 39-49."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "GLADY Nicolas"
      ]
      2 => array:1 [
        "name" => "HOPPE D."
      ]
    ]
    "ouvrage" => "Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner"
    "keywords" => array:4 [
      0 => "Buyer behavior"
      1 => "Attrition"
      2 => "Maximum likelihood"
      3 => "Mixing distribution"
    ]
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => "https://doi.org/10.1007/978-3-8349-3722-3_1"
    "publicationInfo" => array:3 [
      "pages" => "39-49"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le chapitre porte sur la mise en œuvre du modèle Paréto/NBD. Il montre que les paramètres du modèle peuvent être estimés grâce au calcul d'une seule intégrale à une dimension. Une feuille de calculs est disponible à l'adresse suivante : http://bit.ly/qPumbz."
      "en" => "The chapter deals with the implementation of the Pareto/NBD model. It shows that the parameters can be estimated via the computation of a single one-dimensional integral. A spreadsheet is available at the following address: http://bit.ly/qPumbz."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T20:21:42.000Z"
    "docTitle" => "Implementing the Pareto/NBD Model: A User-Friendly Approach"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GLADY Nicolas, HOPPE D."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GLADY Nicolas, HOPPE D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2012</span>"
    "keywordList" => "<a href="#">Buyer behavior</a>, <a href="#">Attrition</a>, <a href="#">Maximum likelihood</a>, <a href="#">Mixing distribution</a>"
    "docPreview" => "<b>Implementing the Pareto/NBD Model: A User-Friendly Approach</b><br><span>2012-07 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1007/978-3-8349-3722-3_1" target="_blank">Implementing the Pareto/NBD Model: A User-Friendly Approach</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.2138
  +"parent": null
}