department: Marketing
Campus de Cergy
Marketing and Data Analytics – Marketing Strategy – Consumer Behavior

Marc Mazodier is Professor of Marketing at ESSEC Business School, Head of Department, and ESSEC Beauty Chaired Professor. He teaches Marketing Management, Brand Management, and Marketing Research courses in the MiM, Executive, MBA and PhD programmes. His academic research focuses on brand management and marketing communication efficacyHis work has been published in collective volumes and in leading academic journals such as Journal of MarketingJournal of Marketing Research and Journal of the Academy of Marketing Science. In addition to his academic work, Marc has done consulting for companies from various sectors. He is Affiliate Researcher at the SAMS Institute (Sales & Marketing Strategy Institute). Marc has given several marketing research seminars in Europe, Asia, and Middle EastMarc is an Associate Editor of the Journal of Advertising Research, and a member of the Editorial Board of the European Journal of Marketing and International Journal of Advertising. He received his PhD at the Aix-Marseille Graduate School of Management.


  • 2008: Doctorate, Business administration, Business administration (Université d’Aix-Marseille France)
  • 2003: Diplôme d’études approfondies, Marketing (IAE Aix-Marseille Graduate School of Management France)
  • 2002: Maîtrise, Management (Université Paris-Dauphine, PSL France)
  • 2001: Bachelor, Management (Université Paris-Dauphine, PSL France)
Other appointments
    • 2023 – 2026 : Department head Marketing (ESSEC Business School France)
    • 2022 – 2024 : Leading a Beauty Brand Chaired Professor (ESSEC Business School France)
    • 2020 – 2021 : Department head (Zayed University United Arab Emirates)
    • 2019 – 2020 : Chaired Professor (Al Habtoor United Arab Emirates)
Full-time academic appointments
    • 2021 – Now : Professor (ESSEC Business School France)
    • 2019 – 2021 : Professor (Zayed University United Arab Emirates)
    • 2017 – 2019 : Associate Professor (Zayed University United Arab Emirates)
    • 2014 – 2017 : Assistant Professor (Hong Kong Baptist University School of Business China)
    • 2013 – 2014 : Associate Professor (Nottingham University Business School China)
    • 2012 : Assistant Professor (University of South Australia (UniSA) Australia)
Other Academic Appointments
    • 2016 – 2017 : Associate Director and Co-Founder of the MSc in Entrepreneurship & Global Marketing (Hong Kong Baptist University School of Business China)


  • 2020 : 2020 AMA SportSIG paper of the year
  • 2019 : 2019 AMA SportSIG paper of the year

Journal articles

Other activities
Research activities
  • Senior or Associate Editor
    • 2022 – Now: Associate Editor at the Journal of Advertising Research
  • Editorial Board Membership
    • 2021 – Now: Editorial Board Member at the European Journal of Marketing
    • 2021 – Now: Editorial Board Member at the International Journal of Advertising