Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "12511"
  #_source: array:26 [
    "id" => "12511"
    "slug" => "are-sponsorship-announcements-good-news-for-the-shareholders-evidence-from-international-stock-exchanges"
    "yearMonth" => "2013-01"
    "year" => "2013"
    "title" => "Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges"
    "description" => "MARC MAZODIER, M.M. et REZAEE, A. (2013). Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges. <i>Journal of the Academy of Marketing Science</i>, 41(5), pp. 586-600."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "REZAEE Amir"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 16:57:32"
    "publicationUrl" => "https://link.springer.com/article/10.1007/s11747-013-0325-x"
    "publicationInfo" => array:3 [
      "pages" => "586-600"
      "volume" => "41"
      "number" => "5"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The objective of this study is to analyse investors’ perceptions of sponsorship’s ability to increase brand equity, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 worldwide sponsorship announcements from 2010, shows substantial negative abnormal returns following announcement dates."
      "en" => "The objective of this study is to analyse investors’ perceptions of sponsorship’s ability to increase brand equity, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 worldwide sponsorship announcements from 2010, shows substantial negative abnormal returns following announcement dates."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-26T15:21:45.000Z"
    "docTitle" => "Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, REZAEE Amir"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, REZAEE Amir</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2013</span>"
    "keywordList" => ""
    "docPreview" => "<b>Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges</b><br><span>2013-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://link.springer.com/article/10.1007/s11747-013-0325-x" target="_blank">Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.83142
  +"parent": null
}