Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12505"
#_source: array:26 [
"id" => "12505"
"slug" => "the-hidden-factors-behind-sponsorship-and-image-transfer-considerations-for-bilateral-image-transfer-among-sponsors-and-events
the-hidden-factors-behind-sponsorship-and-image-transfer-considerations-for-bilateral-image-transfer
"
"yearMonth" => "2016-06"
"year" => "2016"
"title" => "The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events
The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfe
"
"description" => "MARC MAZODIER, M.M., PRENDERGAST, G. et PALIWAL, A. (2016). The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events. <i>Journal of Advertising Research</i>, pp. 132-135.
MARC MAZODIER, M.M., PRENDERGAST, G. et PALIWAL, A. (2016). The Hidden Factors Behind Sponsorship an
"
"authors" => array:3 [
0 => array:3 [
"name" => "MARC MAZODIER Marc MAZODIER"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
1 => array:1 [
"name" => "PRENDERGAST Gerard"
]
2 => array:1 [
"name" => "PALIWAL Aishwarya"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 16:57:32"
"publicationUrl" => "http://www.journalofadvertisingresearch.com/content/56/2/132.article-info"
"publicationInfo" => array:3 [
"pages" => "132-135"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-02-24T22:21:43.000Z"
"docTitle" => "The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events
The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfe
"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, PRENDERGAST Gerard, PALIWAL Aishwarya"
"docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, PRENDERGAST Gerard, PALIWAL Aishwarya</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>
<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, PRENDERGAST Gerard, PALIWAL Ais
"
"keywordList" => ""
"docPreview" => "<b>The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events</b><br><span>2016-06 | Journal articles </span>
<b>The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Tran
"
"docType" => "research"
"publicationLink" => "<a href="http://www.journalofadvertisingresearch.com/content/56/2/132.article-info" target="_blank">The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events</a>
<a href="http://www.journalofadvertisingresearch.com/content/56/2/132.article-info" target="_blank">
"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.8362
+"parent": null
}