Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12505"
  #_source: array:26 [
    "id" => "12505"
    "slug" => "the-hidden-factors-behind-sponsorship-and-image-transfer-considerations-for-bilateral-image-transfer-among-sponsors-and-events"
    "yearMonth" => "2016-06"
    "year" => "2016"
    "title" => "The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events"
    "description" => "MARC MAZODIER, M.M., PRENDERGAST, G. et PALIWAL, A. (2016). The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events. <i>Journal of Advertising Research</i>, pp. 132-135."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "PRENDERGAST Gerard"
      ]
      2 => array:1 [
        "name" => "PALIWAL Aishwarya"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 16:57:32"
    "publicationUrl" => "http://www.journalofadvertisingresearch.com/content/56/2/132.article-info"
    "publicationInfo" => array:3 [
      "pages" => "132-135"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T09:21:53.000Z"
    "docTitle" => "The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, PRENDERGAST Gerard, PALIWAL Aishwarya"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, PRENDERGAST Gerard, PALIWAL Aishwarya</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events</b><br><span>2016-06 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://www.journalofadvertisingresearch.com/content/56/2/132.article-info" target="_blank">The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.554104
  +"parent": null
}