Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "14938"
#_source: array:26 [
"id" => "14938"
"slug" => "riding-the-social-media-wave-how-brand-topic-salience-impacts-engagement-with-direct-marketing-communication
riding-the-social-media-wave-how-brand-topic-salience-impacts-engagement-with-direct-marketing-commu
"
"yearMonth" => "2024-05"
"year" => "2024"
"title" => "Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication
Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Comm
"
"description" => "DE BRUYN, A., ARORA, M., CHAUDHURI, S. et MAZODIER, M. (2024). Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication. Dans: 53rd European Marketing Academy (EMAC) Conference 2024. Bucharest.
DE BRUYN, A., ARORA, M., CHAUDHURI, S. et MAZODIER, M. (2024). Riding the Social Media Wave: How Bra
"
"authors" => array:4 [
0 => array:3 [
"name" => "de BRUYN Arnaud"
"bid" => "B00024825"
"slug" => "de-bruyn-arnaud"
]
1 => array:3 [
"name" => "MAZODIER Marc"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
2 => array:1 [
"name" => "ARORA Madhav"
]
3 => array:1 [
"name" => "CHAUDHURI Sumon"
]
]
"ouvrage" => "53rd European Marketing Academy (EMAC) Conference 2024"
"keywords" => []
"updatedAt" => "2024-07-10 01:01:23"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-02-24T22:21:43.000Z"
"docTitle" => "Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication
Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Comm
"
"docSurtitle" => "Presentations at an Academic or Professional conference"
"authorNames" => "<a href="/cv/de-bruyn-arnaud">de BRUYN Arnaud</a>, <a href="/cv/mazodier-marc">MAZODIER Marc</a>, ARORA Madhav, CHAUDHURI Sumon
<a href="/cv/de-bruyn-arnaud">de BRUYN Arnaud</a>, <a href="/cv/mazodier-marc">MAZODIER Marc</a>, AR
"
"docDescription" => "<span class="document-property-authors">de BRUYN Arnaud, MAZODIER Marc, ARORA Madhav, CHAUDHURI Sumon</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2024</span>
<span class="document-property-authors">de BRUYN Arnaud, MAZODIER Marc, ARORA Madhav, CHAUDHURI Sumo
"
"keywordList" => ""
"docPreview" => "<b>Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication</b><br><span>2024-05 | Presentations at an Academic or Professional conference </span>
<b>Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing C
"
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication</a>
<a href="#" target="_blank">Riding the Social Media Wave: How Brand Topic Salience Impacts Engagemen
"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.838986
+"parent": null
}