Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "12507"
  #_source: array:26 [
    "id" => "12507"
    "slug" => "the-role-of-sponsorship-fit-for-changing-brand-affect-a-latent-growth-modeling-approach"
    "yearMonth" => "2014-01"
    "year" => "2014"
    "title" => "The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach"
    "description" => "MARC MAZODIER, M.M. et QUESTER, P.G. (2014). The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach. <i>International Journal of Research in Marketing</i>, 31(1)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "QUESTER Pascale G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Sponsorship Congruence"
      1 => "Event involvement"
      2 => "Attitudes toward sponsorship"
      3 => "Latent growth modeling"
    ]
    "updatedAt" => "2021-09-06 16:57:32"
    "publicationUrl" => "https://www.sciencedirect.com/science/article/pii/S016781161300089X"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => "31"
      "number" => "1"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Using a latent growth modeling (LGM) approach, this study examines the controversial role of perceived sponsor–event fit in inducing changes in brand affect. On the basis of two longitudinal studies related to the 2010 FIFA World Cup and the 2012 London Olympics, the authors determine that fit and brand affect increase linearly over time."
      "en" => "Using a latent growth modeling (LGM) approach, this study examines the controversial role of perceived sponsor–event fit in inducing changes in brand affect. On the basis of two longitudinal studies related to the 2010 FIFA World Cup and the 2012 London Olympics, the authors determine that fit and brand affect increase linearly over time."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-26T16:21:51.000Z"
    "docTitle" => "The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, QUESTER Pascale G."
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, QUESTER Pascale G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2014</span>"
    "keywordList" => "<a href="#">Sponsorship Congruence</a>, <a href="#">Event involvement</a>, <a href="#">Attitudes toward sponsorship</a>, <a href="#">Latent growth modeling</a>"
    "docPreview" => "<b>The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach</b><br><span>2014-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.sciencedirect.com/science/article/pii/S016781161300089X" target="_blank">The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.761237
  +"parent": null
}