Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12504"
#_source: array:26 [
"id" => "12504"
"slug" => "which-sport-sponsorships-most-impact-sponsor-csr-image"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Which Sport Sponsorships Most Impact Sponsor CSR Image?"
"description" => "MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et QUESTER, P. (2016). Which Sport Sponsorships Most Impact Sponsor CSR Image? <i>European Journal of Marketing</i>, 50(5/6), pp. 796-815.
MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et QUESTER, P. (2016). Which Sport Sponsorships Most I
"
"authors" => array:4 [
0 => array:3 [
"name" => "MARC MAZODIER Marc MAZODIER"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
1 => array:1 [
"name" => "CARRILLAT François"
]
2 => array:1 [
"name" => "PLEWA Carolin"
]
3 => array:1 [
"name" => "QUESTER P."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 16:57:32"
"publicationUrl" => "http://dx.doi.org/10.1108/EJM-02-2015-0078"
"publicationInfo" => array:3 [
"pages" => "796-815"
"volume" => "50"
"number" => "5/6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits.
This study aims to investigate how organizations can utilize sport sponsorship to build their corpor
"
"en" => "This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits.
This study aims to investigate how organizations can utilize sport sponsorship to build their corpor
"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-02-24T23:21:43.000Z"
"docTitle" => "Which Sport Sponsorships Most Impact Sponsor CSR Image?"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, QUESTER P.
<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, QUES
"
"docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carolin, QUESTER P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>
<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carol
"
"keywordList" => ""
"docPreview" => "<b>Which Sport Sponsorships Most Impact Sponsor CSR Image?</b><br><span>2016-01 | Journal articles </span>
<b>Which Sport Sponsorships Most Impact Sponsor CSR Image?</b><br><span>2016-01 | Journal articles <
"
"docType" => "research"
"publicationLink" => "<a href="http://dx.doi.org/10.1108/EJM-02-2015-0078" target="_blank">Which Sport Sponsorships Most Impact Sponsor CSR Image?</a>
<a href="http://dx.doi.org/10.1108/EJM-02-2015-0078" target="_blank">Which Sport Sponsorships Most I
"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.786364
+"parent": null
}