Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12504"
  #_source: array:26 [
    "id" => "12504"
    "slug" => "which-sport-sponsorships-most-impact-sponsor-csr-image"
    "yearMonth" => "2016-01"
    "year" => "2016"
    "title" => "Which Sport Sponsorships Most Impact Sponsor CSR Image?"
    "description" => "MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et QUESTER, P. (2016). Which Sport Sponsorships Most Impact Sponsor CSR Image? <i>European Journal of Marketing</i>, 50(5/6), pp. 796-815."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "CARRILLAT François"
      ]
      2 => array:1 [
        "name" => "PLEWA Carolin"
      ]
      3 => array:1 [
        "name" => "QUESTER P."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 16:57:32"
    "publicationUrl" => "http://dx.doi.org/10.1108/EJM-02-2015-0078"
    "publicationInfo" => array:3 [
      "pages" => "796-815"
      "volume" => "50"
      "number" => "5/6"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits."
      "en" => "This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T12:21:50.000Z"
    "docTitle" => "Which Sport Sponsorships Most Impact Sponsor CSR Image?"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, QUESTER P."
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carolin, QUESTER P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => ""
    "docPreview" => "<b>Which Sport Sponsorships Most Impact Sponsor CSR Image?</b><br><span>2016-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dx.doi.org/10.1108/EJM-02-2015-0078" target="_blank">Which Sport Sponsorships Most Impact Sponsor CSR Image?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.7314005
  +"parent": null
}