Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "12506"
  #_source: array:26 [
    "id" => "12506"
    "slug" => "the-roles-of-ethnocentrism-animosity-and-cosmopolitanism-in-sponsorship-effects-a-latent-growth-modeling-approach"
    "yearMonth" => "2015-01"
    "year" => "2015"
    "title" => "The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach"
    "description" => "MARC MAZODIER, M.M. et LEE, R. (2015). The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach. <i>European Journal of Marketing</i>, 49(5/6), pp. 919-942."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "LEE Richard"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-10-05 15:05:59"
    "publicationUrl" => "https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2013-0594/full/html"
    "publicationInfo" => array:3 [
      "pages" => "919-942"
      "volume" => "49"
      "number" => "5/6"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect and brand trust, using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust."
      "en" => "This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect and brand trust, using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-31T04:21:52.000Z"
    "docTitle" => "The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, LEE Richard"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, LEE Richard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2015</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach</b><br><span>2015-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2013-0594/full/html" target="_blank">The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.690406
  +"parent": null
}