Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12510"
#_source: array:26 [
"id" => "12510"
"slug" => "determinants-of-the-community-based-sponsorship-impact-on-self-congruity"
"yearMonth" => "2013-01"
"year" => "2013"
"title" => "Determinants of the Community-based Sponsorship Impact on Self-Congruity"
"description" => "QUESTER, P.G., PLEWA, C., PALMER, K. et MARC MAZODIER, M.M. (2013). Determinants of the Community-based Sponsorship Impact on Self-Congruity. <i>Psychology and Marketing</i>, 30(11), pp. 996-1007.
QUESTER, P.G., PLEWA, C., PALMER, K. et MARC MAZODIER, M.M. (2013). Determinants of the Community-ba
"
"authors" => array:4 [
0 => array:3 [
"name" => "MARC MAZODIER Marc MAZODIER"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
1 => array:1 [
"name" => "QUESTER Pascale G."
]
2 => array:1 [
"name" => "PLEWA Carolin"
]
3 => array:1 [
"name" => "PALMER Karen"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 16:57:32"
"publicationUrl" => "https://doi.org/10.1002/mar.20662"
"publicationInfo" => array:3 [
"pages" => "996-1007"
"volume" => "30"
"number" => "11"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Sponsors increasingly shift from large professional to community-based properties, as these can deliver an engaged audience and enable them to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community-based sponsorship may improve CSR image and, in turn, self-congruity, a key determinant of consumer behavior.
Sponsors increasingly shift from large professional to community-based properties, as these can deli
"
"en" => "Sponsors increasingly shift from large professional to community-based properties, as these can deliver an engaged audience and enable them to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community-based sponsorship may improve CSR image and, in turn, self-congruity, a key determinant of consumer behavior.
Sponsors increasingly shift from large professional to community-based properties, as these can deli
"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-02-24T22:21:43.000Z"
"docTitle" => "Determinants of the Community-based Sponsorship Impact on Self-Congruity"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, QUESTER Pascale G., PLEWA Carolin, PALMER Karen
<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, QUESTER Pascale G., PLEWA Carolin, PALM
"
"docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, QUESTER Pascale G., PLEWA Carolin, PALMER Karen</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2013</span>
<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, QUESTER Pascale G., PLEWA Carol
"
"keywordList" => ""
"docPreview" => "<b>Determinants of the Community-based Sponsorship Impact on Self-Congruity</b><br><span>2013-01 | Journal articles </span>
<b>Determinants of the Community-based Sponsorship Impact on Self-Congruity</b><br><span>2013-01 | J
"
"docType" => "research"
"publicationLink" => "<a href="https://doi.org/10.1002/mar.20662" target="_blank">Determinants of the Community-based Sponsorship Impact on Self-Congruity</a>
<a href="https://doi.org/10.1002/mar.20662" target="_blank">Determinants of the Community-based Spon
"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.838986
+"parent": null
}