Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12510"
  #_source: array:26 [
    "id" => "12510"
    "slug" => "determinants-of-the-community-based-sponsorship-impact-on-self-congruity"
    "yearMonth" => "2013-01"
    "year" => "2013"
    "title" => "Determinants of the Community-based Sponsorship Impact on Self-Congruity"
    "description" => "QUESTER, P.G., PLEWA, C., PALMER, K. et MARC MAZODIER, M.M. (2013). Determinants of the Community-based Sponsorship Impact on Self-Congruity. <i>Psychology and Marketing</i>, 30(11), pp. 996-1007."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "QUESTER Pascale G."
      ]
      2 => array:1 [
        "name" => "PLEWA Carolin"
      ]
      3 => array:1 [
        "name" => "PALMER Karen"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 16:57:32"
    "publicationUrl" => "https://doi.org/10.1002/mar.20662"
    "publicationInfo" => array:3 [
      "pages" => "996-1007"
      "volume" => "30"
      "number" => "11"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Sponsors increasingly shift from large professional to community-based properties, as these can deliver an engaged audience and enable them to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community-based sponsorship may improve CSR image and, in turn, self-congruity, a key determinant of consumer behavior."
      "en" => "Sponsors increasingly shift from large professional to community-based properties, as these can deliver an engaged audience and enable them to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community-based sponsorship may improve CSR image and, in turn, self-congruity, a key determinant of consumer behavior."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T13:21:44.000Z"
    "docTitle" => "Determinants of the Community-based Sponsorship Impact on Self-Congruity"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, QUESTER Pascale G., PLEWA Carolin, PALMER Karen"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, QUESTER Pascale G., PLEWA Carolin, PALMER Karen</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2013</span>"
    "keywordList" => ""
    "docPreview" => "<b>Determinants of the Community-based Sponsorship Impact on Self-Congruity</b><br><span>2013-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1002/mar.20662" target="_blank">Determinants of the Community-based Sponsorship Impact on Self-Congruity</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.760923
  +"parent": null
}