Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12501"
#_source: array:26 [
"id" => "12501"
"slug" => "the-long-reach-of-sponsorship-how-fan-isolation-and-identification-jointly-shape-sponsorship-performance
the-long-reach-of-sponsorship-how-fan-isolation-and-identification-jointly-shape-sponsorship-perform
"
"yearMonth" => "2018-01"
"year" => "2018"
"title" => "The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Perfor
"
"description" => "MARC MAZODIER, M.M., HENDERSON, C. et BECK, J. (2018). The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance. <i>Journal of Marketing</i>, 82(6), pp. 28-48.
MARC MAZODIER, M.M., HENDERSON, C. et BECK, J. (2018). The Long Reach of Sponsorship: How Fan Isolat
"
"authors" => array:3 [
0 => array:3 [
"name" => "MARC MAZODIER Marc MAZODIER"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
1 => array:1 [
"name" => "HENDERSON Conor"
]
2 => array:1 [
"name" => "BECK Josh"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "brand performance"
1 => "identification"
2 => "isolation"
3 => "sponsorship"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1177%2F0022242918807673"
"publicationInfo" => array:3 [
"pages" => "28-48"
"volume" => "82"
"number" => "6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Globalization and technology have expanded the reach of sports teams, giving brand sponsors new opportunities to engage and build relationships in real time with fans outside a team’s home market. This research investigates the role of fan isolation, or the experience of feeling separated from the team community, in shaping sponsorship effectiveness.
Globalization and technology have expanded the reach of sports teams, giving brand sponsors new oppo
"
"en" => "Globalization and technology have expanded the reach of sports teams, giving brand sponsors new opportunities to engage and build relationships in real time with fans outside a team’s home market. This research investigates the role of fan isolation, or the experience of feeling separated from the team community, in shaping sponsorship effectiveness.
Globalization and technology have expanded the reach of sports teams, giving brand sponsors new oppo
"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-02-24T23:21:43.000Z"
"docTitle" => "The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Perfor
"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, HENDERSON Conor, BECK Josh"
"docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, HENDERSON Conor, BECK Josh</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span>
<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, HENDERSON Conor, BECK Josh</spa
"
"keywordList" => "<a href="#">brand performance</a>, <a href="#">identification</a>, <a href="#">isolation</a>, <a href="#">sponsorship</a>
<a href="#">brand performance</a>, <a href="#">identification</a>, <a href="#">isolation</a>, <a hre
"
"docPreview" => "<b>The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance</b><br><span>2018-01 | Journal articles </span>
<b>The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Per
"
"docType" => "research"
"publicationLink" => "<a href="https://doi.org/10.1177%2F0022242918807673" target="_blank">The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance</a>
<a href="https://doi.org/10.1177%2F0022242918807673" target="_blank">The Long Reach of Sponsorship:
"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.754129
+"parent": null
}