Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "12501"
  #_source: array:26 [
    "id" => "12501"
    "slug" => "the-long-reach-of-sponsorship-how-fan-isolation-and-identification-jointly-shape-sponsorship-performance"
    "yearMonth" => "2018-01"
    "year" => "2018"
    "title" => "The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance"
    "description" => "MARC MAZODIER, M.M., HENDERSON, C. et BECK, J. (2018). The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance. <i>Journal of Marketing</i>, 82(6), pp. 28-48."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "HENDERSON Conor"
      ]
      2 => array:1 [
        "name" => "BECK Josh"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "brand performance"
      1 => "identification"
      2 => "isolation"
      3 => "sponsorship"
    ]
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "https://doi.org/10.1177%2F0022242918807673"
    "publicationInfo" => array:3 [
      "pages" => "28-48"
      "volume" => "82"
      "number" => "6"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Globalization and technology have expanded the reach of sports teams, giving brand sponsors new opportunities to engage and build relationships in real time with fans outside a team’s home market. This research investigates the role of fan isolation, or the experience of feeling separated from the team community, in shaping sponsorship effectiveness."
      "en" => "Globalization and technology have expanded the reach of sports teams, giving brand sponsors new opportunities to engage and build relationships in real time with fans outside a team’s home market. This research investigates the role of fan isolation, or the experience of feeling separated from the team community, in shaping sponsorship effectiveness."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T18:21:44.000Z"
    "docTitle" => "The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, HENDERSON Conor, BECK Josh"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, HENDERSON Conor, BECK Josh</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span>"
    "keywordList" => "<a href="#">brand performance</a>, <a href="#">identification</a>, <a href="#">isolation</a>, <a href="#">sponsorship</a>"
    "docPreview" => "<b>The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance</b><br><span>2018-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1177%2F0022242918807673" target="_blank">The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.630022
  +"parent": null
}