Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12499"
#_source: array:26 [
"id" => "12499"
"slug" => "can-donations-be-too-little-or-too-much"
"yearMonth" => "2020-01"
"year" => "2020"
"title" => "Can Donations Be Too Little or Too Much?"
"description" => "MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et SHERMAN, C. (2020). Can Donations Be Too Little or Too Much? <i>European Journal of Marketing</i>, 55(1), pp. 271-296.
MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et SHERMAN, C. (2020). Can Donations Be Too Little or
"
"authors" => array:4 [
0 => array:3 [
"name" => "MARC MAZODIER Marc MAZODIER"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
1 => array:1 [
"name" => "CARRILLAT François"
]
2 => array:1 [
"name" => "PLEWA Carolin"
]
3 => array:1 [
"name" => "SHERMAN Claire"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Philanthropy, Social responsibility, Corporate branding"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "http://dx.doi.org/10.1108/EJM-03-2019-0278"
"publicationInfo" => array:3 [
"pages" => "271-296"
"volume" => "55"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation.
By examining charitable giving at the micro-level, this research provides practical advice to compan
"
"en" => "By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation.
By examining charitable giving at the micro-level, this research provides practical advice to compan
"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-02-24T23:21:43.000Z"
"docTitle" => "Can Donations Be Too Little or Too Much?"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, SHERMAN Claire
<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, SHER
"
"docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carolin, SHERMAN Claire</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>
<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carol
"
"keywordList" => "<a href="#">Philanthropy, Social responsibility, Corporate branding</a>"
"docPreview" => "<b>Can Donations Be Too Little or Too Much?</b><br><span>2020-01 | Journal articles </span>"
"docType" => "research"
"publicationLink" => "<a href="http://dx.doi.org/10.1108/EJM-03-2019-0278" target="_blank">Can Donations Be Too Little or Too Much?</a>
<a href="http://dx.doi.org/10.1108/EJM-03-2019-0278" target="_blank">Can Donations Be Too Little or
"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.786364
+"parent": null
}