Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12499"
  #_source: array:26 [
    "id" => "12499"
    "slug" => "can-donations-be-too-little-or-too-much"
    "yearMonth" => "2020-01"
    "year" => "2020"
    "title" => "Can Donations Be Too Little or Too Much?"
    "description" => "MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et SHERMAN, C. (2020). Can Donations Be Too Little or Too Much? <i>European Journal of Marketing</i>, 55(1), pp. 271-296."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "CARRILLAT François"
      ]
      2 => array:1 [
        "name" => "PLEWA Carolin"
      ]
      3 => array:1 [
        "name" => "SHERMAN Claire"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Philanthropy, Social responsibility, Corporate branding"
    ]
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "http://dx.doi.org/10.1108/EJM-03-2019-0278"
    "publicationInfo" => array:3 [
      "pages" => "271-296"
      "volume" => "55"
      "number" => "1"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation."
      "en" => "By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T09:21:53.000Z"
    "docTitle" => "Can Donations Be Too Little or Too Much?"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, SHERMAN Claire"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carolin, SHERMAN Claire</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>"
    "keywordList" => "<a href="#">Philanthropy, Social responsibility, Corporate branding</a>"
    "docPreview" => "<b>Can Donations Be Too Little or Too Much?</b><br><span>2020-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dx.doi.org/10.1108/EJM-03-2019-0278" target="_blank">Can Donations Be Too Little or Too Much?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.554104
  +"parent": null
}