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Department : Marketing
Campus de Cergy



Marc Mazodier is Professor of Marketing at ESSEC Business School. He teaches Marketing Management and Marketing Research courses in the Executive, MBA and PhD programmes. His academic research focuses on brand management and marketing communication efficacy. His work has been published in collective volumes and in leading academic journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science. In addition to his academic work, Marc has done consulting for companies from various sectors. He is Affiliate Researcher at the SAMS Institute (Sales & Marketing Strategy Institute). Marc has given several marketing research seminars in Europe, Asia, and Middle East. Marc is a member of the Editorial Board of the European Journal of Marketing, Journal of Advertising Research and International Journal of Advertising. He received his PhD at the Aix-Marseille Graduate School of Management.


  • 2008 : Doctorate, Business administration, Business administration (Aix-Marseille Université, France)
  • 2003 : Diplôme d'études approfondies, Marketing (IAE Aix-Marseille Graduate School of Management, France)
  • 2002 : Maîtrise, Management (Université Paris Dauphine, France)
  • 2001 : Bachelor, Management (Université Paris Dauphine, France)


    Full-time academic appointments

    • 2021 - Present : Professor (ESSEC Business School, France)
    • 2019 - 2021 : Professor (Zayed University, United Arab Emirates)
    • 2017 - 2019 : Associate Professor (Zayed University, United Arab Emirates)
    • 2014 - 2017 : Assistant Professor (Hong Kong Baptist University School of Business, China)
    • 2013 - 2014 : Associate Professor (Nottingham University Business School, China)
    • 2012 : Assistant Professor (University of South Australia (UniSA), Australia)

    Other Academic Appointments

      • 2020 - 2021 : Department head (Zayed University, United Arab Emirates)
      • 2019 - 2020 : Chaired Professor (Al Habtoor, United Arab Emirates)
      • 2016 - 2017 : Associate Director and Co-Founder of the MSc in Entrepreneurship & Global Marketing (Hong Kong Baptist University School of Business, China)


  • 2020 : 2020 AMA SportSIG paper of the year
  • 2019 : 2019 AMA SportSIG paper of the year

Journal articles