DESMET Pierre
Department : Marketing
Emeritus Professor
Campus de Cergy
Contact
- email : desmet@essec.edu
- tél : +33 (0)1 34 43 30 81
Diplomas
- 1994 : Ph.D. en Sciences de Gestion (ESSEC Business School, France)
- 1994 : Ph.D. en Sciences de Gestion (ESSEC Business School, France)
- 1990 : Doctorat en Sciences de Gestion (Université Paris-Dauphine, PSL University, France)
- 1990 : Doctorat en Sciences de Gestion (Université Paris-Dauphine, PSL University, France)
- 1976 : IESEG Diploma (Iéseg School of Management, France)
- 1976 : IESEG Diploma (Iéseg School of Management, France)
- 1954 : Agrégé from the Faculty of Science in Management (France)
- 1954 : Agrégé from the Faculty of Science in Management (France)
- 1954 : Maîtrise in Economics Sciences (Université Paris 1 Panthéon-Sorbonne, France)
- 1954 : Maîtrise in Economics Sciences (Université Paris 1 Panthéon-Sorbonne, France)
Certificates
- 1954 : ITP (London Business School, United Kingdom)
- 1954 : ITP (London Business School, United Kingdom)
Career
- 2022 - Present : Emeritus Professor (ESSEC Business School, France)
- 2022 - Present : Emeritus Professor (ESSEC Business School, France)
- 1986 - 2021 : Professor (ESSEC Business School, France)
- 1986 - 2021 : Professor (ESSEC Business School, France)
Full-time academic appointments
Awards
- 2016 : Elsevier Outstanding Contribution in Reviewing, Journal of Business Research. (Elsevier, Netherlands)
- 2016 : Elsevier Outstanding Contribution in Reviewing, Journal of Business Research. (Elsevier, Netherlands)
- 2015 : Best Paper Award, Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015) for the articles "Does Loyalty Influence a Store's Price-Image?" and "Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns".
- 2015 : Best Paper Award, Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015) for the articles "Does Loyalty Influence a Store's Price-Image?" and "Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns".
- 2015 : Best Paper Awards, Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015) for the articles « Does Loyalty Influence a Store's Price-Image? » and « Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns ».
- 2015 : Best Paper Awards, Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015) for the articles « Does Loyalty Influence a Store's Price-Image? » and « Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns ».
- 2005 : The book LE MARKETING DIRECT (3ème édition) was selected as part of the program to distribute works in the Francophonie
- 2005 : The book LE MARKETING DIRECT (3ème édition) was selected as part of the program to distribute works in the Francophonie
- 2002 : PROMOTION DES VENTES, (2ème édition) was selected as part of the program to distribute works in the Francophonie
- 2002 : PROMOTION DES VENTES, (2ème édition) was selected as part of the program to distribute works in the Francophonie
- 1998 : B.CLARKE Award of the best paper of the year (Direct Marketing Educational Foundation, United States of America)
- 1998 : B.CLARKE Award of the best paper of the year (Direct Marketing Educational Foundation, United States of America)
- 1998 : Medal from the Académie des Sciences Commerciales (Académie des sciences commerciales, France)
- 1998 : Medal from the Académie des Sciences Commerciales (Académie des sciences commerciales, France)
- 1997 : Award for Best Book about Direct Marketing, La Poste-Esc Lille-SEVPC (La Poste, France)
- 1997 : Award for Best Book about Direct Marketing, La Poste-Esc Lille-SEVPC (La Poste, France)
- 1992 : B.CLARKE Award for Best Paper of the Year (Direct Marketing Educational Foundation, United States of America)
- 1992 : B.CLARKE Award for Best Paper of the Year (Direct Marketing Educational Foundation, United States of America)
Journal articles
- LACAN, C., LE NAGARD, E. and DESMET, P. (2022). Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer. Journal of Interactive Marketing, 57(2), pp. 343-355.
- WEYDERT, V., DESMET, P. and LANCELOT-MILTGEN, C. (2019). Convincing consumers to share personal data: double-edged effect of offering money. Journal of Consumer Marketing, 37(1), pp. 1-9.
- HERBETH, N., DESSALLES, S. and DESMET, P. (2017). Brand and Design Effects on New Product Evaluation at the Concept Stage. Journal of Marketing Management, 1(5), pp. 21-26.
- LACAN, C. and DESMET, P. (2017). Does the Crowdfunding Platform Matter? Risks of Negative Attitudes in Two-Sided Markets. Journal of Consumer Marketing, 34(6), pp. 472-479.
- DESMET, P. (2016). Effectiveness of Measures Assessing Response to Price Information. Journal of Product and Brand Management, 25(7), pp. 676-686.
- DESMET, P. (2014). How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brands. Journal of Business Research, 67(9), pp. 1971-1978.
- DESMET, P., BORDENAVE, R. and TRAYNORV, J. (2013). Différences de comportement d'achat entre des magasins laboratoires réels et virtuels. Recherche et Applications en Marketing, 28(2), pp. 71-86.
- DESMET, P., LE NAGARD, E. and ESPOSITO VINZI, V. (2012). Refund Depth Effects on the Impact of Price-Beating Guarantees. Journal of Business Research, 65(5), pp. 603-608.
- DESMET, P. (2010). Are Emotions Consequences of Affective Expectations? A Commentary Essay. Journal of Business Research, 63(8), pp. 903-904.
- PARGUEL, B., DE PECHPEYROU, P., SABRI-ZAARAOUI., O. and DESMET, P. (2007). Format Effects in Volume Discounts to Consumers. Journal of Product and Brand Management, 16(5), pp. 348-357.
- PECHPEYROU (DE), P., PARGUEL, B., MIMOUNI, A. and DESMET, P. (2006). Valeur et sincérité perçues d'une promotion multi-mécanismes. Recherche et Applications en Marketing, pp. 25-39.
- DESMET, P. and LE NAGARD, E. (2005). Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image. Journal of Product and Brand Management, pp. 393-399.
- DESMET, P. (2004). Effet signal d'une réduction promotionnelle de prix : concept et expérimentation. Recherche et Applications en Marketing, pp. 25-37.
- DESMET, P. (2004). Effetti segnaletici della promozione sull'accettazione di un prodotto di largo consumo. Micro Macro Marketing, pp. 663-675.
- DESMET, P. (2004). Les déterminants du prix et la représentation mentale du consommateur. Revue de la Concurrence et de la Consommation, pp. 15-19.
- DESMET, P. (2003). Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior. Journal of Economic Psychology, pp. 349-376.
- DESMET, P. (2003). Promotion des ventes et capital marque. Revue Française de Gestion, pp. 175-185.
- DESMET, P. (2002). A study of the Potential Effects of the Conversion to Euro. Journal of Product and Brand Management.
- DESMET, P. (2002). Les prix en euro : questions, méthodes et premiers résultats. Décisions Marketing, pp. 7-16.
- DESMET, P. and GASTON-BRETON, C. (2001). Effet du passage à l'euro sur les marques de distributeurs : une réplication partielle de l'étude de Diller et Ivens. Recherche et Applications en Marketing, pp. 47-56.
- DESMET, P. (2000). Hedonic Prices and Colinearity: An Empirical Comparison of Statistical and Neuronal Solutions. Fuzzy Economic Review: review of the International Association for Fuzzy-set Management and Economy, pp. 61-76.
- DESMET, P. and HENDAOUI, F. (2000). La relation prix-qualité dans l'automobile : comparaison de méthodes d'estimation des prix hédoniques. Revue Française du Marketing, pp. 167-179.
- WINDAL, P. and DESMET, P. (2000). Les méthodes de mesure de l'importance des critères de satisfaction. Revue Française du Marketing, pp. 205-220.
- DESMET, P. (2000). Politiques de prix sur Internet. Revue Française du Marketing, pp. 49-68.
- DESMET, P. (2000). Relative Performance of the Statistical Learning Network: An Application of the Price-quality Relationship in the Automobile. European Journal of Economic and Social Systems, pp. 69-79.
- DESMET, P. (1999). Asking for Less to Obtain More. Journal of Interactive Marketing, pp. 55-65.
- DESMET, P. (1999). Le Lot Virtuel : une application d'un marketing interactif de masse. Décisions Marketing, pp. 61-66.
- DESMET, P. and RENAUDIN, V. (1998). Estimation of Product Category Sales Responsiveness to Allocated Shelf Space. International Journal of Research in Marketing, pp. 443-457.
- DESMET, P. and ZOLLINGER, M. (1998). L'Euro : conversion de prix ou remise en cause des stratégies marketing ? Décisions Marketing, pp. 7-16.
- DESMET, P. (1998). The Impact of Mail Order on Subsequent Donations: An Experiment. Financial Accountability and Management, pp. 203-214.
- BERNARDET, J., CHANDON, P., DESMET, P., FARGETTE, F., GUILBERT, F. and LAURENT, G. (1997). La Promotion des Ventes en France : Evolution et révolutions. Décisions Marketing, pp. 9-21.
- DESMET, P. and XARDEL, D. (1996). Challenges and Pitfalls for Direct Mail Across Borders : The European Example. Journal of Interactive Marketing, pp. 48-60.
- DESMET, P. (1996). Comparaison de la prédictivité d'un réseau de neurones à rétropropagation avec celles des méthodes de régression linéaire, logistique et AID pour le calcul des scores en marketing direct. Recherche et Applications en Marketing, pp. 17-27.
- DESMET, P. (1996). Intérêt et limites de la vente par catalogue en collecte de fonds. Revue Française du Marketing, pp. 23-32.
- DESMET, P. (1995). Merchandising and the Life Cycle of Books Sold by Mail. Journal of Interactive Marketing, pp. 61-71.
- DESMET, P. and BERNARDET, J.P. (1995). Promotion des ventes : tendances et interactivité. Décisions Marketing, pp. 79-84.
- DESMET, P. and DUBOIS, P.L. (1994). Editeur invité d'un numéro spécial. Recherche et Applications en Marketing.
- BERNARDET, J.P. and DESMET, P. (1994). Pour un média-planning promotionnel. Décisions Marketing, pp. 7-14.
- DESMET, P. and XARDEL, D. (1994). Strategies for a European Catalog. Journal of Interactive Marketing, pp. 62-73.
- DESMET, P. (1993). Portée et limites de l'utilisation du modèle Logit pour l'étude des comportements d'achat. Recherche et Applications en Marketing, pp. 65-78.
- DESMET, P. (1992). Catalog Space Allocation at the Department Level. Journal of Interactive Marketing, pp. 7-18.
- DESMET, P. (1991). Estimation de la relation surface-vente pour la vente par catalogue. Recherche et Applications en Marketing, pp. 67-81.
- DESMET, P. and LE ROY, I. (1991). Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel. Recherche et Applications en Marketing, pp. 27-51.
Books
- DESMET, P. (2005). Marketing direct. Concepts et méthodes. Dunod, 380 pages.
- AURIER, P. and DESMET, P. (2003). Actes du 3ème Colloque Doctoral AFM. ESSEC Business School, 223 pages.
- EVRARD, Y., PRAS, B., ROUX, E., DESMET, P. and DUSSAIX, A.M. (2003). Market. Etudes et recherches en marketing. Dunod, 699 pages.
- AURIER, P. and DESMET, P. (2002). Actes du 2ème Colloque Doctoral AFM. ESSEC Business School, 231 pages.
- DESMET, P. (2002). La promotion des ventes. Du 13 à la douzaine à la fidélisation. Dunod, 381 pages.
- DESMET, P. (2001). Marketing direct - concepts et méthodes. Dunod, 360 pages.
- DESMET, P. and ZEYL, A. (1997). Le CD-ROM - Porte du multimédia pour le marketing. Economica, 112 pages.
- DESMET, P. and ZOLLINGER, M. (1997). Le prix - de l'analyse conceptuelle aux méthodes de fixation. Economica, 244 pages.
- DESMET, P. (1995). Marketing direct - Concepts et méthodes. Nathan, 350 pages.
- DESMET, P. (1992). Promotion des ventes - Du 13 à la douzaine au marketing direct. Nathan, 253 pages.
- DESMET, P. (1987). Analyse des décisions marketing avec Lotus 1-2-3 (G.LILIEN, ed. - P.DESMET, trad.). Economica.
Book chapters
- LACAN, C. and DESMET, P. (2016). Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns. In: Strategic Innovative Marketing. 1st ed. Springer, pp. 315-321.
- DESMET, P. (2014). Politique de prix. In: MBA. L'essentiel du management par les meilleurs professeurs (3e édition). 3 ed. Eyrolles, pp. 369-387.
- DESMET, P. (2008). Politique de prix. In: MBA. L'essentiel du management par les meilleurs professeurs (2e édition). 1st ed. Eyrolles, pp. 311-333.
- DESMET, P. (2005). Politique de prix. In: MBA. 1st ed. Éditions d'Organisation, pp. 309-331.
- DESMET, P. (1999). Marketing direct. In: Encyclopédie de la Gestion et du Management - E.G.M. 1st ed. Dalloz, pp. 788-790.
- DESMET, P. (1999). Marketing Direct et Promotion des ventes. Objets de recherche traditionnels, mais en pleine évolution : promotion et échange, renouveau du prix, marketing direct. In: Faire de la recherche en marketing ? 1st ed. Vuibert, pp. 235-252.
- DESMET, P. (1999). Promotion des ventes. In: Encyclopédie de la Gestion et du Management - E.G.M. 1st ed. Dalloz, pp. 1284-1286.
- DESMET, P. and ZOLLINGER, M. (1999). Yield Management. In: Encyclopédie de la Gestion et du Management - E.G.M. 1st ed. Dalloz, pp. 1290-1292.
- NYECK, S. and DESMET, P. (1999). La vente directe et le marketing direct. In: Manuel de Gestion. 1st ed. Paris: Ellipses, pp. 467.
- DESMET, P. (1998). Comparison of the Predictability of a Neural Network with Retropropagation with Those using Linear Regression, Logistic and A.I.D. Methods for Direct Marketing Scoring. In: Bio-Mimetic Approaches in Management Science. 1st ed. Kluwer Academic Publishers, pp. 61-75.
- DESMET, P. and ZOLLINGER, M. (1970). Prix et information géographique. In: Géographie et Gestion. 1st ed.
Conference proceedings editor
Conference Proceedings
- LACAN, C. and DESMET, P. (2017). How Message Framing and Temporal Distance Affect Word of Mouth. In: 19th International Conference on Digital Marketing (ICDM 2017). World Academy of Science, Engineering and Technology (WASET).
- LAMBEY-CHECCHIN, C. and DESMET, P. (2016). Comment gérer l’image-prix de votre point de vente ? In: International Marketing Trends Conference 2016. International Marketing Trends Conference.
- DESMET, P. (2015). Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns. In: Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015). Australian and New Zealand Marketing Academy (ANZMAC).
- DESMET, P. (2014). Empirical Comparison of Hypothetical Methods for Measuring Price Sensitivity. In: 2014 Meeting of the Australian and New Zealand Marketing Academy (ANZMAC). Australian and New Zealand Marketing Academy (ANZMAC).
- DESMET, P. (2010). An Individual measure of reference price using price limits. In: Proceedings of the European Marketing Academy (EMAC) Conference. Copenhagen Business School.
- DESMET, P. (2009). Customer-base Equity and Price Acceptability: An Empirical Analysis. In: ANZMAC 2009: Sustainable Management & Marketing Conference. Monash University.
- DESMET, P. (2008). Effect of Penaly Levels in Price Matching Guarantees on Consumers' Intention to Search for a Lower Price. In: Australia and New Zealand Marketing Academy Conference 2008 ( ANZMAC) - Marketing: Shifting the Focus From Mainstream to Offbeat. University of Western Sydney.
- DESMET, P. and LE NAGARD, E. (2007). The Effect of a Large Penalty for a Low Price Guarantee on Perceived Offer Value. In: Proceedings of the 36th EMAC Conference 2007 (CD-Rom). Reykjavik University.
- DE PECHPEYROU, P. and DESMET, P. (2007). The Role of Trust in Consummers' Evaluations of Website Personnalization. In: ANZMAC 2007 Conference Proceedings: 3Rs reputation responsibility relevance. Australia & New-Zealand Marketing Academy. University of Otago.
- DESMET, P., SABRI-ZAARAOUI, O., PECHPEYROU (DE), P.P. and PARGUEL, B. (2006). Consumer's Perceptions and Evaluations of Virtual Bundling. In: ANZMAC. Advancing Theory. Maintaining Relevance. QUT (Queensland University of Technology).
- ROLLAND, S. and DESMET, P. (2006). Perceived Quality in a Multi-channel Environment: Impact of Website Visits on Perceived In-store Quality. In: Services Management - La Londes seminar. Services Management 2006. IAE Aix-en-Provence.
- COUTELLE, P. and DESMET, P. (2006). Store Brands and Overall Store Price Image. In: ANZMAC. Advancing Theory, Maintaining Relevance. QUT (Queensland University of Technology).
- PECHPEYROU (DE), P., PARGUEL, B., MIMOUNI, A. and DESMET, P. (2006). Valeur et sincérité perçues d'une promotion multi-mécanismes. In: Actes du 5ème Congrès International. Université Foscari/ESCP-EAP. Universita Ca'Foscari Venezia.
- DESMET, P. (2003). Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation. In: 3ème Congrès International Tendances en Marketing. ESCP-EAP.
- DESMET, P. (2003). Pratique des réseaux de neurones en marketing. In: ACSEG. Approches connexionnistes en sciences économiques et de gestion. 10ème Rencontre Internationale. IAE Nantes.
- DESMET, P. (2000). Analyse des paniers d'achat avec une typologie par une carte de Kohonen. In: 7ème Rencontre Internationale - ACSEG (Approches Connexionnistes en Sciences Economiques et de Gestion). Centre national de la recherche scientifique (CNRS), pp. 189-201.
- DESMET, P. and GASTON-BRETON, C. (2000). Experimental Study of the Effect of the Swith to the Euro on the Intention to Buy Private Label Brand. In: Proceedings of the 29th EMAC Conference (CD-Rom). Erasmus University of Rotterdam.
- DESMET, P. (2000). Relative Performance of the Statistical Learning Network: An Application of the Price-quality Relationship in the Automobile. In: Proceedings ANZMAC 2000 - Visionary Marketing for the 21st Century: Facing the Challenge. Griffith University, pp. 100.
- DESMET, P. (1999). Perception of a Price Increase According to its Expression in Francs or Euros. In: Marketing and Competition in the Information Age-28th EMAC Conference. Humboldt University, Berlin.
- DESMET, P. (1998). Asking for Less in Order to Obtain More. Is it Really that Simple? In: Frontiers in Direct Marketing Research. John Wiley & Sons, Inc. pp. 7-16.
- DESMET, P. (1998). Modeling Reaction to a Pricing Scale: An Application to Requests for Charitable Donations. In: ANZMAC98. University of Otago.
- DESMET, P. (1998). Performance relative des réseaux statistiques à apprentissage : application à la relation prix-qualité dans l'automobile. In: Cinquième Rencontre Internationale. ACSEG. Financial Management Association (FMA).
- DESMET, P. (1997). Behavioral Consequences of the Coherence between Motivations and Distribution Channels : A fundraising Experiment. In: Workshop on the Management of non-profit Organisations. European Institute for Advanced Studies in Management (EIASM).
- DESMET, P. and RENAUDIN, V. (1997). Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain. In: Marketing Progress Prospects Perspectives. Warwick Business School, pp. 1029-1042.
- DESMET, P. and MACE, S. (1996). Rupture de la relation commerciale et comportement d'achat. In: Troisième Rencontre Internationale / Approches Connexionnistes en Sciences Economiques de Gestion ACSEG. Faculté des Sciences Economiques et de Gestion, pp. 37-50.
- DESMET, P. and VOLLE, P. (1996). The Modelling and Assessment of Store Loyalty Performance with a Simple-effect Gravitational Model. In: Marketing for an Expanding Europe - Proceedings of the 25th EMAC Conference. Budapest University of Economic Sciences, pp. 333-351.
- DESMET, P. (1995). Apport des réseaux de neurones pour le scoring en marketing direct. In: Approches Neuronales en Sciences Economiques et de Gestion - 2e Rencontre Internationale. Financial Management Association (FMA), pp. 75-88.
- DESMET, P. and LE ROY, I. (1990). Promo-impact : un modèle de mesure des effets promotionnels sur données scanner au niveau du point de vente. In: Actes du 6e Congrès l'Association Française du Marketing. IAE Nantes, pp. 240-261.
Presentations at an Academic or Professional conference
- LACAN, C., LE NAGARD, E. and DESMET, P. (2019). Interaction Between Solicitation Framing and Timing on Consumer's Willingness to Share e-Wom. In: 10th European Marketing Academy (EMAC) Regional Conference 2019.
- WEYDERT, V., DESMET, P. and LANCELOT-MILTGEN, C. (2018). Convincing Consumers to Sshare Personal Data: Money or Control ? In: 3rd ETIMM Emerging Trends in Marketing & Management 2018.
- DESMET, P. (2015). Does Loyalty Influence a Store's Price-Image? In: Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015).
- DESMET, P., BORDENVAVE, R. and TRAYNOR, J. (2012). Comparing Shopping Behavior in Real Lab Stores and Virtual Lab Store (DESMET P., BORDENVAVE R., TRAYNOR J.). In: 41st EMAC Annual Conference 2012.
- LE NAGARD, E., LARDINOIT, T. and DESMET, P. (2006). Pourquoi le marketing sportif peut-il être utilisé pour le lancement de nouveaux produits ?
- DESMET, P. (1998). Asking for Less in Order to Obtain More. Is it Really that Simple? An Experimental Study on the Impact of the Level of Appeal.
- DESMET, P. (1997). Giving or Buying : is There any Substitution Effect in Fund-Raising ?
- DESMET, P. and MOTTIS, N. (1996). BERTENGUT : A Multimedia Case.
- DESMET, P. and XARDEL, D. (1995). Challenges and Pitfalls for Direct Mail across Borders : The European Example.
- DESMET, P. and VOLLE, P. (1994). Fréquentation des points de vente : analyse descriptive préliminaire.
- DESMET, P. and XARDEL, D. (1994). The Catalog Merchandising and Life Cycles of Books.
- DESMET, P. (1992). Catalog Space Allocation at the Department Level.
- DESMET, P. (1991). A Multi-stage Methodology for the Estimation of Price Promotion Elasticities by Regression Method on Scanner Data with a Reduced Bias.
- DESMET, P. (1991). Normative Segmentation and Customer Classes in Fund Raising.
- DESMET, P. (1990). Estimation de la relation surface-vente pour la vente par catalogue.
Working Papers
- DESMET, P. and RENAUDIN, V. (1996). Estimating Shelf-space Elasticity for Product Categories : A Preliminary Step to Hierarchical Space Allocation in Stores Belonging to a Chain. ESSEC Business School.
- VOLLE, P. and DESMET, P. (1994). Fréquentation des points de vente : analyse descriptive préliminaire. ESSEC Business School.
- AGRAWAL, M. and DESMET, P. (1994). Towards a Transnational Index of Customer Satisfaction : A Conceptual and Methodological Exploration. ESSEC Business School.
- DESMET, P. and XARDEL, D. (1993). Strategies for a European Catalog. ESSEC Business School.
- DESMET, P. (1992). Catalog Space Allocation at the Department Level : Empirical and Normative Rules. ESSEC Business School.
- DESMET, P. (1992). Logit Model of Consumer Purchases : Application on a French Data Set. ESSEC Business School.
- DESMET, P. (1992). Normative Segmentation and Customer Classes in Fund Raising. ESSEC Business School.
- DESMET, P. and LE ROY, I. (1991). Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel. ESSEC Business School.
- DESMET, P. (1991). Utilisation des processus markoviens pour l'élaboration du plan d'action commerciale en marketing direct. ESSEC Business School.
- DESMET, P. (1990). Estimation de la relation surface-vente pour la vente par catalogue. ESSEC Business School.
- DESMET, P. and LE ROY, I. (1990). Promo-impact : un modèle de mesure des effets promotionnels sur données scanner au niveau du point de vente. ESSEC Business School.
Book reviews
Published cases
- DESMET, P. (2019). Les panels de distributeurs et de consommateurs. ESSEC Business School.
- DESMET, P. (2018). « Deos » Analyse des données de panels distributeurs et consommateurs. ESSEC Business School.
- BLANCHARD, D. and DESMET, P. (2018). Deos : analyse des données de panels distributeurs et consommateurs. ESSEC Business School.
- DESMET, P. (2015). Politique de prix d’une innovation: Babolat play pure drive©: La première raquette connectée. ESSEC Business School.
- DESMET, P. (2011). Politique du prix du Nabaztag. ESSEC Business School.
Research activities
- 2015 - 2022 : Editorial board membership - Journal of Business Research
- 2015 - 2022 : Editorial board membership - Journal of Business Research
- 2011 - 2020 : Editorial board membership - Recherche et Applications en Marketing
- 2011 - 2020 : Editorial board membership - Recherche et Applications en Marketing
- 2009 - 2019 : Editorial board membership - Décisions Marketing
- 2009 - 2019 : Editorial board membership - Décisions Marketing
- 2013 - 2014 : Editorial board membership - Question(s) de Management
- 2013 - 2014 : Editorial board membership - Question(s) de Management
- 2012 : Editorial board membership - Journal of Business Research
- 2012 : Editorial board membership - Journal of Business Research
- 2007 - 2010 : Editorial board membership - Journal of Business Research
- 2007 - 2010 : Editorial board membership - Journal of Business Research
- 1993 - 2009 : Editorial board membership - Recherche et Applications en Marketing
- 1993 - 2009 : Editorial board membership - Recherche et Applications en Marketing
- 2002 - 2007 : Editorial board membership - Décisions Marketing
- 2002 - 2007 : Editorial board membership - Décisions Marketing
- 1954 : - Present : Member of the Association Française du Marketing (AFM)
- 1954 : - Present : Member of the Association Française du Marketing (AFM)
- 1954 : - Present : Member of the Australia New Zealand Marketing Academy (ANZMAC)
- 1954 : - Present : Member of the Australia New Zealand Marketing Academy (ANZMAC)
- 1954 : - Present : Member of the European Marketing Academy (EMAC)
- 1954 : - Present : Member of the European Marketing Academy (EMAC)