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DESMET Pierre

Department : Marketing
Professor
Campus de Cergy

Contact

Diplomas

  • 1994 : Ph.D. en Sciences de Gestion (ESSEC Business School, France )
  • 1990 : Doctorat en Sciences de Gestion (Université Paris Dauphine, France )
  • 1976 : IESEG Diploma (Iéseg School of Management, France )
  • 1954 : Agrégé from the Faculty of Science in Management (France )
  • 1954 : Maîtrise in Economics Sciences (Université Paris 1 Panthéon-Sorbonne, France )

Certificates

  • 1954 : ITP (London Business School, United Kingdom)

Career

    Full-time academic appointments

    • 1986 - Present : Professor (ESSEC Business School, France)

Awards

  • 2016 : Elsevier Outstanding Contribution in Reviewing, Journal of Business Research. (Elsevier, Netherlands)
  • 2015 : Best Paper Award, Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015) for the articles "Does Loyalty Influence a Store's Price-Image?" and "Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns".
  • 2015 : Best Paper Awards, Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015) for the articles « Does Loyalty Influence a Store's Price-Image? » and « Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns ».
  • 2005 : The book LE MARKETING DIRECT (3ème édition) was selected as part of the program to distribute works in the Francophonie
  • 2002 : PROMOTION DES VENTES, (2ème édition) was selected as part of the program to distribute works in the Francophonie
  • 1998 : B.CLARKE Award of the best paper of the year (Direct Marketing Educational Foundation, United States of America)
  • 1998 : Medal from the Académie des Sciences Commerciales (Académie des sciences commerciales, France)
  • 1997 : Award for Best Book about Direct Marketing, La Poste-Esc Lille-SEVPC (La Poste, France)
  • 1992 : B.CLARKE Award for Best Paper of the Year (Direct Marketing Educational Foundation, United States of America)

Journal articles

Books

Book chapters

Conference proceedings editor

Conference Proceedings

Presentations at an Academic or Professional conference

Working Papers

Book reviews

Published cases

Research activities

    Editorial Board Membership

  • 2015 - 2020 : Journal of Business Research
  • 2011 - 2020 : Recherche et Applications en Marketing
  • 2009 - 2019 : Décisions Marketing
  • 2013 - 2014 : Question(s) de Management
  • 2012 Journal of Business Research
  • 2007 - 2010 : Journal of Business Research
  • 1993 - 2009 : Recherche et Applications en Marketing
  • 2002 - 2007 : Décisions Marketing
  • Member of an academic association

  • 1954 - Present : Member of the Association Française du Marketing (AFM)
  • 1954 - Present : Member of the Australia New Zealand Marketing Academy (ANZMAC)
  • 1954 - Present : Member of the European Marketing Academy (EMAC)