Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "1552"
#_source: array:26 [
"id" => "1552"
"slug" => "1552-la-promotion-des-ventes-en-france-evolution-et-revolutions"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "La Promotion des Ventes en France : Evolution et révolutions"
"description" => "BERNARDET, J., CHANDON, P., DESMET, P., FARGETTE, F., GUILBERT, F. et LAURENT, G. (1997). La Promotion des Ventes en France : Evolution et révolutions. <i>Décisions Marketing</i>, pp. 9-21. 
BERNARDET, J., CHANDON, P., DESMET, P., FARGETTE, F., GUILBERT, F. et LAURENT, G. (1997). La Promoti "
"authors" => array:6 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
2 => array:1 [
"name" => "BERNARDET JP."
]
3 => array:1 [
"name" => "CHANDON P."
]
4 => array:1 [
"name" => "FARGETTE F."
]
5 => array:1 [
"name" => "GUILBERT F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "9-21"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article collectif a été écrit par un groupe comprenant des praticiens de la promotion et des universitaires. On y retrace d'abord les étapes-clés de l'évolution de la promotion depuis 25 ans. La seconde partie aborde quatre sujets importants : l'évolution de la réglementation, celle des médias utilisés pour la promotion, l'évolution des mesures d'efficacité, les relations entre industriels et distributeurs. Cet article collectif a été écrit par un groupe comprenant des praticiens de la promotion et des un "
"en" => "This article was written jointly by a group of practitioners and academics. The first part outlines how sales promotions have evolved in France over the last 25 years. The second part tackles four important current topics : changes in legal regulations, changes in promotional media, changes in the measures of promotional effectiveness and the relationships between manufacturers and retailers. This article was written jointly by a group of practitioners and academics. The first part outlines "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-15T08:21:40.000Z"
"docTitle" => "La Promotion des Ventes en France : Evolution et révolutions"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, <a href="/cv/laurent-gilles">LAURENT Gilles</a>, BERNARDET JP., CHANDON P., FARGETTE F., GUILBERT F. <a href="/cv/desmet-pierre">DESMET Pierre</a>, <a href="/cv/laurent-gilles">LAURENT Gilles</a>, BERN "
"docDescription" => "<span class="document-property-authors">DESMET Pierre, LAURENT Gilles, BERNARDET JP., CHANDON P., FARGETTE F., GUILBERT F.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span> <span class="document-property-authors">DESMET Pierre, LAURENT Gilles, BERNARDET JP., CHANDON P., FA "
"keywordList" => ""
"docPreview" => "<b>La Promotion des Ventes en France : Evolution et révolutions</b><br><span>1997-01 | Journal articles </span> <b>La Promotion des Ventes en France : Evolution et révolutions</b><br><span>1997-01 | Journal artic "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">La Promotion des Ventes en France : Evolution et révolutions</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.962135
+"parent": null
}
