Essec\Faculty\Model\Profile {#2233
#_id: "B00770447"
#_source: array:40 [
"bid" => "B00770447"
"academId" => "2098"
"slug" => "laurent-gilles"
"fullName" => "Gilles LAURENT"
"lastName" => "LAURENT"
"firstName" => "Gilles"
"title" => array:2 [
"fr" => "Chercheur"
"en" => "Researcher"
]
"email" => "B00770447@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => null
"sites" => []
"facNumber" => "2098"
"externalCvUrl" => "https://faculty.essec.edu/cv/laurent-gilles/pdf"
"googleScholarUrl" => "https://scholar.google.com/citations?hl=fr&user=NAhc2nkAAAAJ"
"facOrcId" => "https://orcid.org/0000-0001-9990-1754"
"career" => array:7 [
0 => Essec\Faculty\Model\CareerItem {#2236
#_index: null
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"label" => array:2 [
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"en" => "Assistant Professor"
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"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\CareerItem {#2239
#_index: null
#_id: null
#_source: array:7 [
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"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
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"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\CareerItem {#2240
#_index: null
#_id: null
#_source: array:7 [
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"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\CareerItem {#2241
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1989-09-01"
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"type" => array:2 [
"en" => "Other Academic Appointments"
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]
"label" => array:2 [
"fr" => "Directeur du Programme Doctoral, HEC Paris"
"en" => "Associate Dean for the Ph.D. program, HEC Paqris"
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"institution" => array:2 [
"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\CareerItem {#2242
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1993-09-01"
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"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
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"label" => array:2 [
"fr" => "Doyen Associé à la Recherche"
"en" => "Associate Dean for Research"
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"institution" => array:2 [
"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
5 => Essec\Faculty\Model\CareerItem {#2243
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2012-12-01"
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"type" => array:2 [
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"label" => array:2 [
"fr" => "Distinguished Research Professor, INSEEC"
"en" => "Distinguished Research Professor, INSEEC"
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"institution" => array:2 [
"fr" => "INSEEC"
"en" => "INSEEC"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
6 => Essec\Faculty\Model\CareerItem {#2244
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2019-06-01"
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"type" => array:2 [
"fr" => "Positions académiques principales"
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"label" => array:2 [
"fr" => "Research Fellow"
"en" => "Research Fellow"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"diplomes" => array:3 [
0 => Essec\Faculty\Model\Diplome {#2235
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1978"
"label" => array:2 [
"en" => "Ph.D. in Management Science"
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"fr" => "Massachusetts Institute of Technology"
"en" => "Massachusetts Institute of Technology"
]
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"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\Diplome {#2237
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1976"
"label" => array:2 [
"en" => "Master of Science, Operations Research"
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"institution" => array:2 [
"fr" => "Massachusetts Institute of Technology"
"en" => "Massachusetts Institute of Technology"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\Diplome {#2234
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
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"label" => array:2 [
"en" => "Diplôme de la Grande Ecole, HEC Paris"
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"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"bio" => array:2 [
"fr" => """
<p>Gilles Laurent is Research Fellow at ESSEC Business School. </p>\n
\n
<p>From his Ph.D. graduation in 1978 until his retirement in 2012, he was Assistant Professor, then Associate Professor, then Professor at HEC Paris. He was awarded in 2020 the title of Distinguished Emeritus Professor of Marketing by HEC Paris.</p>\n
\n
<p>He graduated from HEC Grande École (1970) and holds an SM (1976) and a Ph.D. (1978) from Massachusetts Institute of Technology.</p>\n
\n
<p>His research focuses on Consumer Behavior, applying statistics to the analysis of marketing data. His current research analyzes how consumers read and encode prices. He also investigates senior consumers, in terms of brand loyalty, attitude certainty, and the ability to handle complex in-store computations. Another topic of interest is luxury, from the consumer’s viewpoint.</p>\n
\n
<p>He has published articles in Management Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of the Academy of Marketing Science, Marketing Letters, and other journals. He has co-written three books.</p>\n
\n
<p>He was Editor-in-Chief of the International Journal of Research in Marketing (1987-1989), and served as guest editor for special issues of that journal, Marketing Letters, and Recherche et Applications en Marketing. He was an Academic Trustee of the Marketing Science Institute (1996-2002), a Vice President Publications of the European Marketing Academy (1999-2005), and a Vice President of the French Marketing Association (1984-1986, 2006-2008).</p>\n
\n
<p>He organized at HEC Paris several international conferences, including the Marketing Science Conference (1987) and the Invitational Choice Symposium (1998). In both cases, it was the first time they were organized outside North America. At HEC Paris, he has served as Associate Dean for the Ph.D. Program (1989-1991), as Associate Dean for Research (1993-1998), and as a member of the scientific committee of the Doctoral Program (1985-2007). He held the Carrefour Chair (2001-2006)</p>\n
\n
<p>He received from the European Marketing Academy the title of EMAC Fellow (2002) and the EMAC Distinguished Marketing Scholar Award (2012). He served as Dean of EMAC Fellows (2010-2013). He received the Prix de la Fondation Jours de France (1983, with J.N. Kapferer) and was a member of the “Collège scientifique du Conseil pour me Développement des Humanités et des Science sociales » at the Ministère de l’Enseignement supérieur et de la Recherche (2009-2011). In 2020, he was awarded the title of Distinguished Emeritus Professor at HEC Paris.</p>
"""
"en" => """
<p>Gilles Laurent is Research Fellow at ESSEC Business School. </p>\n
\n
<p>From his Ph.D. graduation in 1978 until his retirement in 2012, he was Assistant Professor, then Associate Professor, then Professor at HEC Paris. He was awarded in 2020 the title of Distinguished Emeritus Professor of Marketing by HEC Paris.</p>\n
\n
<p>He graduated from HEC Grande École (1970) and holds an SM (1976) and a Ph.D. (1978) from Massachusetts Institute of Technology.</p>\n
\n
<p>His research focuses on Consumer Behavior, applying statistics to the analysis of marketing data. His current research analyzes how consumers read and encode prices. He also investigates senior consumers, in terms of brand loyalty, attitude certainty, and the ability to handle complex in-store computations. Another topic of interest is luxury, from the consumer’s viewpoint.</p>\n
\n
<p>He has published articles in Management Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of the Academy of Marketing Science, Marketing Letters, and other journals. He has co-written three books.</p>\n
\n
<p>He was Editor-in-Chief of the International Journal of Research in Marketing (1987-1989), and served as guest editor for special issues of that journal, Marketing Letters, and Recherche et Applications en Marketing. He was an Academic Trustee of the Marketing Science Institute (1996-2002), a Vice President Publications of the European Marketing Academy (1999-2005), and a Vice President of the French Marketing Association (1984-1986, 2006-2008).</p>\n
\n
<p>He organized at HEC Paris several international conferences, including the Marketing Science Conference (1987) and the Invitational Choice Symposium (1998). In both cases, it was the first time they were organized outside North America. At HEC Paris, he has served as Associate Dean for the Ph.D. Program (1989-1991), as Associate Dean for Research (1993-1998), and as a member of the scientific committee of the Doctoral Program (1985-2007). He held the Carrefour Chair (2001-2006)</p>\n
\n
<p>He received from the European Marketing Academy the title of EMAC Fellow (2002) and the EMAC Distinguished Marketing Scholar Award (2012). He served as Dean of EMAC Fellows (2010-2013). He received the Prix de la Fondation Jours de France (1983, with J.N. Kapferer) and was a member of the “Collège scientifique du Conseil pour me Développement des Humanités et des Science sociales » at the Ministère de l’Enseignement supérieur et de la Recherche (2009-2011). In 2020, he was awarded the title of Distinguished Emeritus Professor at HEC Paris.</p>
"""
]
"department" => array:2 [
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"distinctions" => array:6 [
0 => Essec\Faculty\Model\Distinction {#2245
#_index: null
#_id: null
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"date" => "1983-06-30"
"label" => array:2 [
"fr" => "Prix de la Fondation Jours de France 1983"
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]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\Distinction {#2246
#_index: null
#_id: null
#_source: array:6 [
"date" => "2012-04-15"
"label" => array:2 [
"fr" => "EMAC Distinguished Marketing Scholar Award"
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"type" => array:2 [
"fr" => "Prix"
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"tri" => " 1 "
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"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\Distinction {#2247
#_index: null
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#_source: array:6 [
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"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
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]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\Distinction {#2248
#_index: null
#_id: null
#_source: array:6 [
"date" => "2002-05-15"
"label" => array:2 [
"fr" => "EMAC Fellow"
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"country" => array:2 [
"fr" => "Belgique"
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]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\Distinction {#2249
#_index: null
#_id: null
#_source: array:6 [
"date" => "2010-04-15"
"label" => array:2 [
"fr" => "Dean of EMAC Fellows"
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"type" => array:2 [
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"fr" => "Belgique"
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+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
5 => Essec\Faculty\Model\Distinction {#2250
#_index: null
#_id: null
#_source: array:6 [
"date" => "2020-02-15"
"label" => array:2 [
"fr" => "Distinguished Emeritus Professor, HEC Paris"
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"type" => array:2 [
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]
"country" => array:2 [
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"teaching" => array:2 [
0 => Essec\Faculty\Model\TeachingItem {#2238
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020"
"endDate" => null
"program" => "PHD (MS BAR + PhD)"
"label" => array:2 [
"fr" => "Eye-Tracking for Research"
"en" => "Eye-Tracking for Research"
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"type" => array:2 [
"fr" => "Marketing"
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"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
1 => Essec\Faculty\Model\TeachingItem {#2232
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2019"
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"program" => null
"label" => array:2 [
"fr" => ""
"en" => "Tutoring a doctoral student"
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"country" => array:2 [
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}
]
"otherActivities" => []
"theses" => []
"indexedAt" => "2024-12-03T16:21:22.000Z"
"contributions" => array:60 [
0 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "4006"
#_source: array:18 [
"id" => "4006"
"slug" => "marketing-science-formalisation-et-exploitation-des-connaissances-marketing"
"yearMonth" => "1991-12"
"year" => "1991"
"title" => "Marketing science : formalisation et exploitation des connaissances marketing"
"description" => "CHOFFRAY, J.M. et LAURENT, G. (1991). Marketing science : formalisation et exploitation des connaissances marketing. Dans: <i>Encyclopédie du Management</i>. 1st ed. Vuibert, pp. 596-612."
"authors" => array:2 [
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"name" => "LAURENT Gilles"
"bid" => "B00770447"
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1 => array:1 [
"name" => "CHOFFRAY J.-M."
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"ouvrage" => "Encyclopédie du Management"
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"fr" => "Marketing"
"en" => "Marketing"
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"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
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}
1 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "11669"
#_source: array:18 [
"id" => "11669"
"slug" => "peut-on-identifier-les-innovateurs-une-application-des-modeles-log-lineaires-au-marketing-des-biens-de-grande-consommation"
"yearMonth" => "1980-01"
"year" => "1980"
"title" => "Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation"
"description" => "LAURENT, G. et KAPFERER, J.N. (1980). Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation. <i>Revue Française du Marketing</i>, 83(4), pp. 21–39."
"authors" => array:2 [
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"name" => "LAURENT Gilles"
"bid" => "B00770447"
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1 => array:1 [
"name" => "KAPFERER Jean-Noël"
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"ouvrage" => ""
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"updatedAt" => "2020-12-17 18:37:46"
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"publicationInfo" => array:3 [
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"number" => "4"
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"authors_fields" => array:2 [
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+lang: "fr"
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}
2 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
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#_source: array:18 [
"id" => "11671"
"slug" => "comment-definir-le-taux-normal-des-ige-seriques-chez-ladulte"
"yearMonth" => "1985-01"
"year" => "1985"
"title" => "Comment définir le taux normal des IGE sériques chez l'adulte ?"
"description" => "LAURENT, G., LAURENT, J., NOIROT, C., ANSQUER, J.C., KESTENBAUM, S. et LAGRUE, G. (1985). Comment définir le taux normal des IGE sériques chez l'adulte ? <i>Annales de médecine interne</i>, 5(136), pp. 419-422."
"authors" => array:6 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
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1 => array:1 [
"name" => "LAURENT J."
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2 => array:1 [
"name" => "NOIROT C."
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3 => array:1 [
"name" => "ANSQUER J.-C."
]
4 => array:1 [
"name" => "KESTENBAUM S."
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5 => array:1 [
"name" => "LAGRUE G."
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"ouvrage" => ""
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"updatedAt" => "2020-12-17 18:37:46"
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"publicationInfo" => array:3 [
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"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "11674"
#_source: array:18 [
"id" => "11674"
"slug" => "consumer-involvement-profiles-a-new-and-practical-approach-to-consumer-involvement"
"yearMonth" => "1985-01"
"year" => "1985"
"title" => "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement"
"description" => "LAURENT, G. et KAPFERER, J.N. (1985). Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement. <i>Journal of Advertising</i>, 25(6), pp. 48-56."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noël"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Consumer involvement"
1 => "profiles"
]
"updatedAt" => "2021-09-27 13:50:08"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "48-56"
"volume" => "25"
"number" => "6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2257
#_index: "academ_contributions"
#_id: "11675"
#_source: array:18 [
"id" => "11675"
"slug" => "consommation-le-cas-de-la-rumeur-de-villejuif"
"yearMonth" => "1985-04"
"year" => "1985"
"title" => "Consommation : le cas de la rumeur de Villejuif"
"description" => "KAPFERER, J.N. et LAURENT, G. (1985). Consommation : le cas de la rumeur de Villejuif. <i>Revue Française de Gestion</i>, (51)."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noël"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-27 13:45:42"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => "51"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2251
#_index: "academ_contributions"
#_id: "11676"
#_source: array:18 [
"id" => "11676"
"slug" => "lanalyse-exploratoire-des-donnees-les-statistiques-robustes-le-jackknife-et-le-bootstrap"
"yearMonth" => "1986-12"
"year" => "1986"
"title" => "L'analyse exploratoire des données, les statistiques robustes, le 'jackknife' et le 'bootstrap'"
"description" => "LAURENT, G. (1986). L'analyse exploratoire des données, les statistiques robustes, le 'jackknife' et le 'bootstrap'. <i>Recherche et Applications en Marketing</i>, 1(4), pp. 57-70."
"authors" => array:1 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "57-70"
"volume" => "1"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2255
#_index: "academ_contributions"
#_id: "11679"
#_source: array:18 [
"id" => "11679"
"slug" => "y-a-t-il-un-euroconsommateur-du-luxe-une-analyse-comparative-des-profils-sociodemographiques-des-acheteurs-europeens"
"yearMonth" => "1993-08"
"year" => "1993"
"title" => "Y a-t-il un euroconsommateur du luxe ? Une analyse comparative des profils sociodémographiques des acheteurs européens"
"description" => "LAURENT, G. et DUBOIS, B. (1993). Y a-t-il un euroconsommateur du luxe ? Une analyse comparative des profils sociodémographiques des acheteurs européens. <i>Recherche et Applications en Marketing</i>, 8(4), pp. 107–124."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "DUBOIS B."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "107–124"
"volume" => "8"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2258
#_index: "academ_contributions"
#_id: "11685"
#_source: array:18 [
"id" => "11685"
"slug" => "le-luxe-par-dela-les-frontieres-une-etude-exploratoire-dans-douze-pays"
"yearMonth" => "1996-09"
"year" => "1996"
"title" => "LE LUXE PAR-DELÀ LES FRONTIÈRES : Une étude exploratoire dans douze pays"
"description" => "LAURENT, G. et DUBOIS, B. (1996). LE LUXE PAR-DELÀ LES FRONTIÈRES : Une étude exploratoire dans douze pays. <i>Décisions Marketing</i>, Sept.-Dec.(9), pp. 35-43."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "DUBOIS B."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "35-43"
"volume" => "Sept.-Dec."
"number" => "9"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2259
#_index: "academ_contributions"
#_id: "11688"
#_source: array:18 [
"id" => "11688"
"slug" => "management-les-constructeurs-john-d-c-little"
"yearMonth" => "1997-04"
"year" => "1997"
"title" => "Management : les constructeurs : John D.C. Little"
"description" => "LAURENT, G. (1997). Management : les constructeurs : John D.C. Little. <i>Revue Française de Gestion</i>, March-April-May, pp. 51-57."
"authors" => array:1 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "51-57"
"volume" => "March-April-May"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "11708"
#_source: array:18 [
"id" => "11708"
"slug" => "preface-to-la-londe-2003-special-issue-communications-and-consumer-behavior"
"yearMonth" => "2005-10"
"year" => "2005"
"title" => "Preface to La Londe 2003 special issue: communications and consumer behavior"
"description" => "LAURENT, G. et ZAICHKOWSKY, J. (2005). Preface to La Londe 2003 special issue: communications and consumer behavior. <i>Journal of Business Research</i>, 58(10), pp. 1407-1408."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "ZAICHKOWSKY J."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "1407-1408"
"volume" => "58"
"number" => "10"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2261
#_index: "academ_contributions"
#_id: "11715"
#_source: array:18 [
"id" => "11715"
"slug" => "integrating-consumer-characteristics-into-the-stochastic-modelling-of-purchase-loyalty"
"yearMonth" => "2013-09"
"year" => "2013"
"title" => "Integrating consumer characteristics into the stochastic modelling of purchase loyalty"
"description" => "RUNGIE, C., UNCLES, M. et LAURENT, G. (2013). Integrating consumer characteristics into the stochastic modelling of purchase loyalty. <i>European Journal of Marketing</i>, 47(10), pp. 1667-1690."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "RUNGIE Cam"
]
2 => array:1 [
"name" => "UNCLES Mark"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "1667-1690"
"volume" => "47"
"number" => "10"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "11719"
#_source: array:18 [
"id" => "11719"
"slug" => "susan-douglas-the-founding-mother-of-the-european-marketing-academy"
"yearMonth" => "2015-04"
"year" => "2015"
"title" => "Susan Douglas: the “founding mother” of the European Marketing Academy"
"description" => "LAURENT, G. (2015). Susan Douglas: the “founding mother” of the European Marketing Academy. <i>International Marketing Review</i>, 32(2), pp. 116-117."
"authors" => array:1 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "116-117"
"volume" => "32"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "11731"
#_source: array:18 [
"id" => "11731"
"slug" => "evermore-subjective-and-contingent-luxury"
"yearMonth" => "2019-09"
"year" => "2019"
"title" => "Evermore subjective and contingent luxury"
"description" => "CHANDON, J.L., LAURENT, G. et VALETTE-FLORENCE, P. (2019). Evermore subjective and contingent luxury. <i>Journal of Business Research</i>, 102, pp. 245-249."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHANDON Jean-Louis"
]
2 => array:1 [
"name" => "VALETTE-FLORENCE Pierre"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2019.06.007"
"publicationInfo" => array:3 [
"pages" => "245-249"
"volume" => "102"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "4144"
#_source: array:18 [
"id" => "4144"
"slug" => "research-in-marketing-some-trends-some-recommendations"
"yearMonth" => "1999-01"
"year" => "1999"
"title" => "Research in Marketing: Some Trends, Some Recommendations"
"description" => "LAURENT, G. et PRAS, B. (1999). Research in Marketing: Some Trends, Some Recommendations. Dans: <i>Rethinking Marketing. Towards Critical Marketing Accountings</i>. 1st ed. SAGE Publications, pp. 245-261."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Rethinking Marketing. Towards Critical Marketing Accountings"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "245-261"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre soulève quelques tendances clés de recherche en marketing et ses implications pour le futur avec trois changements majeurs : une vue plus réaliste des consommateurs et des marchés, un plus fort accent sur le problème réel des entreprises et un concept élargi de la recherche en marketing. Ce chapitre a fait l'objet d'un commentaire de Gerald Zaltman (chapitre 18)."
"en" => "This chapter outlines some key trends in marketing research and their implications for the future. Three main changes, in the last 10 years, have been: (1) a more realistic view of consumers and markets, (2) more focus on real problems, and (3) a broader conception of marketing research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "10869"
#_source: array:18 [
"id" => "10869"
"slug" => "battling-for-a-share-of-memory-the-case-of-luxury-car-brands-across-four-cultures"
"yearMonth" => "2020-04"
"year" => "2020"
"title" => "Battling for a Share of Memory: The Case of Luxury Car Brands Across Four Cultures"
"description" => "CHANDON, J.L., LAURENT, G. et LAMBERT-PANDRAUD, R. (2020). Battling for a Share of Memory: The Case of Luxury Car Brands Across Four Cultures. Dans: 2020 Monaco Symposium on Luxury."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHANDON Jean-Louis"
]
2 => array:1 [
"name" => "LAMBERT-PANDRAUD R."
]
]
"ouvrage" => "2020 Monaco Symposium on Luxury"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "1265"
#_source: array:18 [
"id" => "1265"
"slug" => "generating-univariate-fractional-integration-within-a-large-var1"
"yearMonth" => "2018-05"
"year" => "2018"
"title" => "Generating Univariate Fractional Integration within a Large VAR(1),"
"description" => "CHEVILLON, G., HECQ, A. et LAURENT, G. (2018). Generating Univariate Fractional Integration within a Large VAR(1), <i>Journal of Econometrics</i>, 1(204), pp. 54-65."
"authors" => array:3 [
0 => array:3 [
"name" => "CHEVILLON Guillaume"
"bid" => "B00072304"
"slug" => "chevillon-guillaume"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
2 => array:1 [
"name" => "HECQ A."
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Long memory"
1 => "Vector autoregressive model"
2 => "Marginalization"
3 => "Final equation representation"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://www.sciencedirect.com/science/article/abs/pii/S030440761830006X"
"publicationInfo" => array:3 [
"pages" => "54-65"
"volume" => "1"
"number" => "204"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This paper shows that a large dimensional vector autoregressive model (VAR) of finite order can generate fractional integration in the marginalized univariate series. We derive high-level assumptions under which the final equation representation of a VAR(1) leads to univariate fractional white noises and verify the validity of these assumptions for two specific models."
"en" => "This paper shows that a large dimensional vector autoregressive model (VAR) of finite order can generate fractional integration in the marginalized univariate series. We derive high-level assumptions under which the final equation representation of a VAR(1) leads to univariate fractional white noises and verify the validity of these assumptions for two specific models."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "5762"
#_source: array:18 [
"id" => "5762"
"slug" => "do-consumers-read-price-from-left-to-right-negative-evidence-from-eye-tracking-analysis"
"yearMonth" => "2019-05"
"year" => "2019"
"title" => "Do Consumers Read Price from Left to Right? Negative Evidence from Eye-tracking Analysis"
"description" => "LAURENT, G. et VANHUELE, M. (2019). Do Consumers Read Price from Left to Right? Negative Evidence from Eye-tracking Analysis. Dans: 48th European Marketing Association Annual Conference (EMAC) 2019."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE M."
]
]
"ouvrage" => "48th European Marketing Association Annual Conference (EMAC) 2019"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "1552"
#_source: array:18 [
"id" => "1552"
"slug" => "la-promotion-des-ventes-en-france-evolution-et-revolutions"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "La Promotion des Ventes en France : Evolution et révolutions"
"description" => "BERNARDET, J., CHANDON, P., DESMET, P., FARGETTE, F., GUILBERT, F. et LAURENT, G. (1997). La Promotion des Ventes en France : Evolution et révolutions. <i>Décisions Marketing</i>, pp. 9-21."
"authors" => array:6 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
2 => array:1 [
"name" => "BERNARDET JP."
]
3 => array:1 [
"name" => "CHANDON P."
]
4 => array:1 [
"name" => "FARGETTE F."
]
5 => array:1 [
"name" => "GUILBERT F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "9-21"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article collectif a été écrit par un groupe comprenant des praticiens de la promotion et des universitaires. On y retrace d'abord les étapes-clés de l'évolution de la promotion depuis 25 ans. La seconde partie aborde quatre sujets importants : l'évolution de la réglementation, celle des médias utilisés pour la promotion, l'évolution des mesures d'efficacité, les relations entre industriels et distributeurs."
"en" => "This article was written jointly by a group of practitioners and academics. The first part outlines how sales promotions have evolved in France over the last 25 years. The second part tackles four important current topics : changes in legal regulations, changes in promotional media, changes in the measures of promotional effectiveness and the relationships between manufacturers and retailers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "8255"
#_source: array:18 [
"id" => "8255"
"slug" => "marketing-science-formalisation-et-exploitation-des-connaissances-marketing"
"yearMonth" => "1988-01"
"year" => "1988"
"title" => "Marketing science : formalisation et exploitation des connaissances marketing"
"description" => "CHOFFRAY, J.M. et LAURENT, G. (1988). <i>Marketing science : formalisation et exploitation des connaissances marketing</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHOFFRAY J.-M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "2124"
#_source: array:18 [
"id" => "2124"
"slug" => "on-loss-functions-and-ranking-forecasting-performances-of-multivariate-volatility-models"
"yearMonth" => "2013-03"
"year" => "2013"
"title" => "On Loss Functions and Ranking Forecasting Performances of Multivariate Volatility Models"
"description" => "LAURENT, G., ROMBOUTS, J. et VIOLANTE, F. (2013). On Loss Functions and Ranking Forecasting Performances of Multivariate Volatility Models. <i>Journal of Econometrics</i>, 173(1), pp. 1-10."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:3 [
"name" => "ROMBOUTS Jeroen"
"bid" => "B00469813"
"slug" => "rombouts-jeroen"
]
2 => array:1 [
"name" => "VIOLANTE Francesco"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Volatility"
1 => "Multivariate GARCH"
2 => "Matrix norm"
3 => "Loss function"
4 => "Model confidence set"
]
"updatedAt" => "2021-02-02 16:16:18"
"publicationUrl" => "https://doi.org/10.1016/j.jeconom.2012.08.004"
"publicationInfo" => array:3 [
"pages" => "1-10"
"volume" => "173"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The ranking of multivariate volatility models is inherently problematic because when the unobservable volatility is substituted by a proxy, the ordering implied by a loss function may be biased with respect to the intended one. We point out that the size of the distortion is strictly tied to the level of the accuracy of the volatility proxy. We propose a generalized necessary and sufficient functional form for a class of non-metric distance measures of the Bregman type which ensure consistency of the ordering when the target is observed with noise. An application to three foreign exchange rates is provided."
"en" => "The ranking of multivariate volatility models is inherently problematic because when the unobservable volatility is substituted by a proxy, the ordering implied by a loss function may be biased with respect to the intended one. We point out that the size of the distortion is strictly tied to the level of the accuracy of the volatility proxy. We propose a generalized necessary and sufficient functional form for a class of non-metric distance measures of the Bregman type which ensure consistency of the ordering when the target is observed with noise. An application to three foreign exchange rates is provided."
]
"authors_fields" => array:2 [
"fr" => "Finance"
"en" => "Finance"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "7058"
#_source: array:18 [
"id" => "7058"
"slug" => "research-in-marketing-some-trends-some-controversies-and-some-recommendations"
"yearMonth" => "1993-07"
"year" => "1993"
"title" => "Research in Marketing : Some Trends, Some Controversies and Some Recommendations"
"description" => "PRAS, B. et LAURENT, G. (1993). Research in Marketing : Some Trends, Some Controversies and Some Recommendations."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Gilles Laurent et Bernard Pras indiquent en tant que "guest speakers" au colloque "Rethinking Marketing" leur point de vue sur l'évolution de la recherche en marketing. Ce point de vue se base sur leur propre opinion et sur le livre de recueil d'articles qu'ils publient : Research Traditions in Marketing (Kluwer Publications, 1994)."
"en" => "Gilles Laurent and Bernard Pras, as guest speakers at the Symposium : Rethinking Marketing, indicated the main issues they perceive in research in marketing and the trends which appear most important for the future. Their point of view is based upon their personal opinion and the book they edited : Research Traditions in Marketing (Kluwer Publications, 1994)."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "14203"
#_source: array:18 [
"id" => "14203"
"slug" => "comment-les-consommateurs-evaluent-ils-lecart-entre-deux-prix"
"yearMonth" => "2022-05"
"year" => "2022"
"title" => "Comment les consommateurs évaluent-ils l’écart entre deux prix ?"
"description" => "LAURENT, G., VANHUELE, M. et ARORA, M. (2022). Comment les consommateurs évaluent-ils l’écart entre deux prix ? Dans: 8ème Conférence Internationale de l'Association Française du Marketing (AFM) 2022. Tunis."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE M."
]
2 => array:1 [
"name" => "ARORA M."
]
]
"ouvrage" => "8ème Conférence Internationale de l'Association Française du Marketing (AFM) 2022"
"keywords" => []
"updatedAt" => "2023-07-21 01:00:38"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "7743"
#_source: array:18 [
"id" => "7743"
"slug" => "research-traditions-in-marketing"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Research Traditions in Marketing"
"description" => "LAURENT, G., LILIEN, G. et PRAS, B. [Eds] (1994). <i>Research Traditions in Marketing</i>. Kluwer Academic Publishers, 442 pages."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
2 => array:1 [
"name" => "LILIEN G."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Direction d'ouvrage"
"en" => "Book editor"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce livre regroupe 13 articles et 22 commentaires de chercheurs américains et européens qui analysent les traditions quantitatives et qualitatives de recherche en marketing des 20 dernières années."
"en" => "This book reviews the past twenty years of research in marketing by considering the quantitative and qualitative research streams with North American and European articles."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "14406"
#_source: array:18 [
"id" => "14406"
"slug" => "using-eye-movement-recording-to-examine-price-comparisons"
"yearMonth" => "2023-07"
"year" => "2023"
"title" => "Using Eye-Movement Recording to Examine Price Comparisons"
"description" => "LAURENT, G., VANHUELE, M. et ARORA, M. (2023). Using Eye-Movement Recording to Examine Price Comparisons. Dans: 2023 European Association for Consumer Research Conference. Amsterdam."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE Marc"
]
2 => array:1 [
"name" => "ARORA M"
]
]
"ouvrage" => "2023 European Association for Consumer Research Conference"
"keywords" => []
"updatedAt" => "2023-09-27 01:00:43"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "14409"
#_source: array:18 [
"id" => "14409"
"slug" => "using-eye-movement-recording-to-examine-price-comparis"
"yearMonth" => "2023-05"
"year" => "2023"
"title" => "Using Eye-Movement Recording to Examine Price Comparis"
"description" => "LAURENT, G., VANHUELE, M. et ARORA, M. (2023). Using Eye-Movement Recording to Examine Price Comparis. Dans: 2023 European Marketing Academy (EMAC) Annual Conference. Odense."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE Marc"
]
2 => array:1 [
"name" => "ARORA M"
]
]
"ouvrage" => "2023 European Marketing Academy (EMAC) Annual Conference"
"keywords" => []
"updatedAt" => "2023-09-27 01:00:43"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "14927"
#_source: array:18 [
"id" => "14927"
"slug" => "how-does-the-visual-arrangement-of-prices-influence-how-they-are-compared"
"yearMonth" => "2024-05"
"year" => "2024"
"title" => "How Does the Visual Arrangement of Prices Influence How They Are Compared?"
"description" => "LAURENT, G., VANHUELE, M. et ARORA, M. (2024). How Does the Visual Arrangement of Prices Influence How They Are Compared? Dans: 53rd European Marketing Academy (EMAC) Conference 2024. Bucharest."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE Marc"
]
2 => array:1 [
"name" => "ARORA Madhav"
]
]
"ouvrage" => "53rd European Marketing Academy (EMAC) Conference 2024"
"keywords" => []
"updatedAt" => "2024-07-16 19:51:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "11623"
#_source: array:18 [
"id" => "11623"
"slug" => "range-programming-introducing-a-satisficing-range-in-a-l-p"
"yearMonth" => "1976-02"
"year" => "1976"
"title" => "Range Programming: Introducing a "Satisficing Range" in a L.P."
"description" => "LAURENT, G. (1976). Range Programming: Introducing a "Satisficing Range" in a L.P. <i>Management Science</i>, 22(6), pp. 713-716."
"authors" => array:1 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-27 13:50:47"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "713-716"
"volume" => "22"
"number" => "6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "A new approach to the problem of minimizing a quartic (fourth order) cost function, subject to linear constraints, is presented. A "satisficing range" is introduced for each variable (i.e. a range in which all values of the variable are considered to entail the same minimal cost), leading to a new linear formulation ("range programming"). Improvements in results over previous approaches are reported for a specific example (due to Goodman), and should be expected in general."
"en" => "A new approach to the problem of minimizing a quartic (fourth order) cost function, subject to linear constraints, is presented. A "satisficing range" is introduced for each variable (i.e. a range in which all values of the variable are considered to entail the same minimal cost), leading to a new linear formulation ("range programming"). Improvements in results over previous approaches are reported for a specific example (due to Goodman), and should be expected in general."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
27 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "11670"
#_source: array:18 [
"id" => "11670"
"slug" => "measuring-consumer-involvement-profiles"
"yearMonth" => "1985-02"
"year" => "1985"
"title" => "Measuring Consumer Involvement Profiles"
"description" => "LAURENT, G. et KAPFERER, J.N. (1985). Measuring Consumer Involvement Profiles. <i>Journal of Marketing Research</i>, 22(1), pp. 41-53."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noel"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-27 13:47:50"
"publicationUrl" => "https://www.jstor.org/stable/3151549"
"publicationInfo" => array:3 [
"pages" => "41-53"
"volume" => "22"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories."
"en" => "There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
28 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "11677"
#_source: array:18 [
"id" => "11677"
"slug" => "les-profils-dimplication"
"yearMonth" => "1986-04"
"year" => "1986"
"title" => "Les profils d'implication"
"description" => "LAURENT, G. et KAPFERER, J.N. (1986). Les profils d'implication. <i>Recherche et Applications en Marketing</i>, 1(1), pp. 41-57."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noël"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => "https://www.jstor.org/stable/40588626"
"publicationInfo" => array:3 [
"pages" => "41-57"
"volume" => "1"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "On parle beaucoup d'implication du consommateur dans un produit, II y a en fait plusieurs sortes d'implications. Nous présentons des résultats empiriques fondés sur l'analyse de plus de 7 500 interviews; à propos de 37 catégories de produit. Selon la source de l'implication (la valeur de plaisir du produit, sa valeur de signe, les risques qu'il entraîne ou l'intérêt qu'on lui porte), les conséquences sur le comportement du consommateur seront différentes. Cest pourquoi nous recommandons de mesurer un profil d'implication du consommateur dans un produit, plutôt qu'un niveau d'implication unidimensionnel. Cette approche est plus riche en termes de compréhension du phénomène de l'implication, de prévision de ses conséquences et de diagnostic de gestion."
"en" => "On parle beaucoup d'implication du consommateur dans un produit, II y a en fait plusieurs sortes d'implications. Nous présentons des résultats empiriques fondés sur l'analyse de plus de 7 500 interviews; à propos de 37 catégories de produit. Selon la source de l'implication (la valeur de plaisir du produit, sa valeur de signe, les risques qu'il entraîne ou l'intérêt qu'on lui porte), les conséquences sur le comportement du consommateur seront différentes. Cest pourquoi nous recommandons de mesurer un profil d'implication du consommateur dans un produit, plutôt qu'un niveau d'implication unidimensionnel. Cette approche est plus riche en termes de compréhension du phénomène de l'implication, de prévision de ses conséquences et de diagnostic de gestion."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
29 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "11678"
#_source: array:18 [
"id" => "11678"
"slug" => "les-theses-de-marketing-depuis-1986"
"yearMonth" => "1992-03"
"year" => "1992"
"title" => "Les thèses de marketing depuis 1986"
"description" => "LAURENT, G. et GREGORY, P. (1992). Les thèses de marketing depuis 1986. <i>Recherche et Applications en Marketing</i>, 7(1), pp. 43-63."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "GREGORY Pierre"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "43-63"
"volume" => "7"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Quelles ont été les thèses de marketing soutenues en France depuis 1986? Nous examinons l'évolution des différents types de thèse (Etat, troisième cycle, nouveau régime), la place des différentes universités, le rôle des directeurs de recherche et des jurys. Parmi les thèmes de recherche, le comportement du consommateur est le plus fréquent; les sujets internationaux sont trop rares; certains éléments du mix sont négligés."
"en" => "Quelles ont été les thèses de marketing soutenues en France depuis 1986? Nous examinons l'évolution des différents types de thèse (Etat, troisième cycle, nouveau régime), la place des différentes universités, le rôle des directeurs de recherche et des jurys. Parmi les thèmes de recherche, le comportement du consommateur est le plus fréquent; les sujets internationaux sont trop rares; certains éléments du mix sont négligés."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
30 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "11680"
#_source: array:18 [
"id" => "11680"
"slug" => "further-evidence-on-the-consumer-involvement-profile-five-antecedents-of-involvement"
"yearMonth" => "1993-07"
"year" => "1993"
"title" => "Further evidence on the consumer involvement profile: Five antecedents of involvement"
"description" => "KAPFERER, J.N. et LAURENT, G. (1993). Further evidence on the consumer involvement profile: Five antecedents of involvement. <i>Psychology and Marketing</i>, 10(4), pp. 347-355."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noël"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "347-355"
"volume" => "10"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples."
"en" => "This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
31 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "11681"
#_source: array:18 [
"id" => "11681"
"slug" => "a-research-agenda-for-making-scanner-data-more-useful-to-managers"
"yearMonth" => "1994-10"
"year" => "1994"
"title" => "A research agenda for making scanner data more useful to managers"
"description" => "NESLIN, S., ALLENBY, G., EHRENBERG, A., HOCH, S., LAURENT, G., LEONE, R. ... WITTINK, D. (1994). A research agenda for making scanner data more useful to managers. <i>Marketing Letters</i>, 5(4), pp. 395-411."
"authors" => array:10 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "NESLIN Scott"
]
2 => array:1 [
"name" => "ALLENBY Greg"
]
3 => array:1 [
"name" => "EHRENBERG Andrew"
]
4 => array:1 [
"name" => "HOCH Steve"
]
5 => array:1 [
"name" => "LEONE Robert"
]
6 => array:1 [
"name" => "LITTLE John"
]
7 => array:1 [
"name" => "LODISH Leonard"
]
8 => array:1 [
"name" => "SHOEMAKER Robert"
]
9 => array:1 [
"name" => "WITTINK Dick"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "395-411"
"volume" => "5"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This paper presents a research agenda for making scanner data more useful to managers. Recommendations are generated in three areas. First, we draw on three case examples to distill a list of characteristics of research that encourage managerial impact. Second, we generate a master list of managerial research issues, and then, compile a list of nine priority topics. Third, we define a set of research topics on translating research into action. These topics involve the manner in which managers react to research and how they communicate research findings with other managers. The theme throughout is that a combination of rigor and relevance is a potent force for improving managerial practice."
"en" => "This paper presents a research agenda for making scanner data more useful to managers. Recommendations are generated in three areas. First, we draw on three case examples to distill a list of characteristics of research that encourage managerial impact. Second, we generate a master list of managerial research issues, and then, compile a list of nine priority topics. Third, we define a set of research topics on translating research into action. These topics involve the manner in which managers react to research and how they communicate research findings with other managers. The theme throughout is that a combination of rigor and relevance is a potent force for improving managerial practice."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
32 => Essec\Faculty\Model\Contribution {#2283
#_index: "academ_contributions"
#_id: "11683"
#_source: array:18 [
"id" => "11683"
"slug" => "the-underlying-structure-of-brand-awareness-scores"
"yearMonth" => "1995-08"
"year" => "1995"
"title" => "The Underlying Structure of Brand Awareness Scores"
"description" => "LAURENT, G., KAPFERER, J.N. et ROUSSEL, F. (1995). The Underlying Structure of Brand Awareness Scores. <i>Marketing Science</i>, 14(3_supplement), pp. G170-G179."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noël"
]
2 => array:1 [
"name" => "ROUSSEL Françoise"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "G170-G179"
"volume" => "14"
"number" => "3_supplement"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "There are three classical measures of brand awareness: aided, spontaneous, and top-of-mind. The relationships between these measures, across a set of brands in the same product category, are close, but highly nonlinear. We show that these relationships can be linearized, in all product classes, by performing a logistic transformation on each measure. This amounts to describing the process by which consumers answer awareness questions by a Rasch model, originally proposed to describe the success of students in answering exam questions. The brand's salience is equivalent to the students' competence, and the difficulty of the awareness question is equivalent to the test difficulty. We briefly summarize the research process that led to this empirical generalization. Managerial implications are described, mainly linked to the diagnosis of “locked” versus “open” product categories."
"en" => "There are three classical measures of brand awareness: aided, spontaneous, and top-of-mind. The relationships between these measures, across a set of brands in the same product category, are close, but highly nonlinear. We show that these relationships can be linearized, in all product classes, by performing a logistic transformation on each measure. This amounts to describing the process by which consumers answer awareness questions by a Rasch model, originally proposed to describe the success of students in answering exam questions. The brand's salience is equivalent to the students' competence, and the difficulty of the awareness question is equivalent to the test difficulty. We briefly summarize the research process that led to this empirical generalization. Managerial implications are described, mainly linked to the diagnosis of “locked” versus “open” product categories."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
33 => Essec\Faculty\Model\Contribution {#2284
#_index: "academ_contributions"
#_id: "11682"
#_source: array:18 [
"id" => "11682"
"slug" => "consideration-sets-of-size-one-an-empirical-investigation-of-automobile-purchases"
"yearMonth" => "1995-05"
"year" => "1995"
"title" => "Consideration sets of size one: An empirical investigation of automobile purchases"
"description" => "LAPERSONNE, E., LAURENT, G. et LE GOFF, J.J. (1995). Consideration sets of size one: An empirical investigation of automobile purchases. <i>International Journal of Research in Marketing</i>, 12(1), pp. 55-66."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAPERSONNE Eric"
]
2 => array:1 [
"name" => "LE GOFF Jean-Jacques"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Consumer behavior; Consideration sets; Purchasing behavior; Decision processes; Automobiles"
]
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "55-66"
"volume" => "12"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "A consideration set does not necessarily contain several brands. We argue that, when building his or her consideration set, a consumer will decide to stop if a further search for possible solutions is not perceived to be potentially cost-effective. Certain consumers may therefore make a decision with a consideration set of size one. We present the results of an empirical exploratory study of about one thousand recent buyers of a new car. Among those, seventeen percent only considered the brand of their previous car, and had therefore a consideration set of size one. The phenomenon is thus rather frequent, and important from a supplier's perspective. It is useful to identify the marketing actions that may lead to it, as well as to understand uncontrollable causes, such as age. What can a manufacturer do to preclude active search of other brands by his current customers, and to trigger it for current customers of his competitors? We analyze factors predicting the consideration of a single brand: Satisfaction with the previous car and dealer, socio-demographic variables (being old, with a lower education and lower income), low perceived risk, and a number of product-specific elements (owning only one car, not owning a foreign car, staying in the same product segment, etc.)."
"en" => "A consideration set does not necessarily contain several brands. We argue that, when building his or her consideration set, a consumer will decide to stop if a further search for possible solutions is not perceived to be potentially cost-effective. Certain consumers may therefore make a decision with a consideration set of size one. We present the results of an empirical exploratory study of about one thousand recent buyers of a new car. Among those, seventeen percent only considered the brand of their previous car, and had therefore a consideration set of size one. The phenomenon is thus rather frequent, and important from a supplier's perspective. It is useful to identify the marketing actions that may lead to it, as well as to understand uncontrollable causes, such as age. What can a manufacturer do to preclude active search of other brands by his current customers, and to trigger it for current customers of his competitors? We analyze factors predicting the consideration of a single brand: Satisfaction with the previous car and dealer, socio-demographic variables (being old, with a lower education and lower income), low perceived risk, and a number of product-specific elements (owning only one car, not owning a foreign car, staying in the same product segment, etc.)."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
34 => Essec\Faculty\Model\Contribution {#2285
#_index: "academ_contributions"
#_id: "11689"
#_source: array:18 [
"id" => "11689"
"slug" => "improving-the-external-validity-of-marketing-models-a-plea-for-more-qualitative-input"
"yearMonth" => "2000-09"
"year" => "2000"
"title" => "Improving the external validity of marketing models: A plea for more qualitative input"
"description" => "LAURENT, G. (2000). Improving the external validity of marketing models: A plea for more qualitative input. <i>International Journal of Research in Marketing</i>, 17(2-3), pp. 177-182."
"authors" => array:1 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Models; Validity"
]
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "177-182"
"volume" => "17"
"number" => "2-3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "A number of marketing models lack validity, in the sense that they do not adequately describe the variables and relationships in the real system being modeled. This is illustrated by recent examples of causal, econometric and analytic models. I discuss possible solutions, on the basis of selected references."
"en" => "A number of marketing models lack validity, in the sense that they do not adequately describe the variables and relationships in the real system being modeled. This is illustrated by recent examples of causal, econometric and analytic models. I discuss possible solutions, on the basis of selected references."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
35 => Essec\Faculty\Model\Contribution {#2286
#_index: "academ_contributions"
#_id: "11695"
#_source: array:18 [
"id" => "11695"
"slug" => "engineering-hedonic-attributes-to-generate-perceptions-of-luxury-consumer-perception-of-an-everyday-sound"
"yearMonth" => "2003-07"
"year" => "2003"
"title" => "Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound"
"description" => "LAGEAT, T., CZELLAR, S. et LAURENT, G. (2003). Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound. <i>Marketing Letters</i>, 14(2), pp. 97-109."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAGEAT Thierry"
]
2 => array:1 [
"name" => "CZELLAR Sandor"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "sensory evaluation; hedonic attributes; preference measurement; consumer expertise"
]
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "97-109"
"volume" => "14"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research."
"en" => "For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
36 => Essec\Faculty\Model\Contribution {#2287
#_index: "academ_contributions"
#_id: "11696"
#_source: array:18 [
"id" => "11696"
"slug" => "measuring-and-modeling-the-limited-reliability-of-free-choice-attitude-questions"
"yearMonth" => "2005-09"
"year" => "2005"
"title" => "Measuring and modeling the (limited) reliability of free choice attitude questions"
"description" => "RUNGIE, C., LAURENT, G., RILEY, F.D., MORRISON, D.G. et ROY, T. (2005). Measuring and modeling the (limited) reliability of free choice attitude questions. <i>International Journal of Research in Marketing</i>, 22(3), pp. 309-318."
"authors" => array:5 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "RUNGIE Cam"
]
2 => array:1 [
"name" => "RILEY Francesca Dall'Olmo"
]
3 => array:1 [
"name" => "MORRISON Donald G."
]
4 => array:1 [
"name" => "ROY Tirthankar"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Attitude questions; Response reliability; Repeat rate; Beta distribution"
]
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "309-318"
"volume" => "22"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Brand attitude data often are collected through free choice brand attitude questions. However, during a second interview, respondents to such questions are unlikely to repeat a positive answer they gave during the first interview, which makes individual answers unreliable even if the aggregate results are constant. A simple stochastic model explains this lack of reliability well. The authors validate the model using eight separate data sets and discuss its consequences for consumer targeting and market research."
"en" => "Brand attitude data often are collected through free choice brand attitude questions. However, during a second interview, respondents to such questions are unlikely to repeat a positive answer they gave during the first interview, which makes individual answers unreliable even if the aggregate results are constant. A simple stochastic model explains this lack of reliability well. The authors validate the model using eight separate data sets and discuss its consequences for consumer targeting and market research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
37 => Essec\Faculty\Model\Contribution {#2288
#_index: "academ_contributions"
#_id: "11691"
#_source: array:18 [
"id" => "11691"
"slug" => "a-benefit-congruency-framework-of-sales-promotion-effectiveness"
"yearMonth" => "2000-10"
"year" => "2000"
"title" => "A Benefit Congruency Framework of Sales Promotion Effectiveness"
"description" => "CHANDON, P., WANSINK, B. et LAURENT, G. (2000). A Benefit Congruency Framework of Sales Promotion Effectiveness. <i>Journal of Marketing</i>, 64(4), pp. 65-81."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHANDON Pierre"
]
2 => array:1 [
"name" => "WANSINK Brian"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "65-81"
"volume" => "64"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies, the authors find that monetary and nonmonetary promotions provide consumers with different levels of three hedonic benefits (opportunities for value expression, entertainment, and exploration) and three utilitarian benefits (savings, higher product quality, and improved shopping convenience). To address the second question, the authors develop a benefit congruency framework, which argues that a sales promotion's effectiveness is determined by the utilitarian or hedonic nature of the benefits it delivers and the congruence these benefits have with the promoted product. Among other results, two choice experiments show that, as predicted for high-equity brands, monetary promotions are more effective for utilitarian products than for hedonic products. The authors then discuss the implications of the multibenefit and the benefit congruency frameworks for understanding consumer responses to sales promotions, reexamining the value of everyday-low-price policies, and designing more effective sales promotions."
"en" => "Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies, the authors find that monetary and nonmonetary promotions provide consumers with different levels of three hedonic benefits (opportunities for value expression, entertainment, and exploration) and three utilitarian benefits (savings, higher product quality, and improved shopping convenience). To address the second question, the authors develop a benefit congruency framework, which argues that a sales promotion's effectiveness is determined by the utilitarian or hedonic nature of the benefits it delivers and the congruence these benefits have with the promoted product. Among other results, two choice experiments show that, as predicted for high-equity brands, monetary promotions are more effective for utilitarian products than for hedonic products. The authors then discuss the implications of the multibenefit and the benefit congruency frameworks for understanding consumer responses to sales promotions, reexamining the value of everyday-low-price policies, and designing more effective sales promotions."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
38 => Essec\Faculty\Model\Contribution {#2289
#_index: "academ_contributions"
#_id: "11697"
#_source: array:18 [
"id" => "11697"
"slug" => "repeated-binary-logit-analysing-variation-in-behavioural-loyalty"
"yearMonth" => "2005-01"
"year" => "2005"
"title" => "Repeated Binary Logit: Analysing Variation in Behavioural Loyalty"
"description" => "RUNGIE, C. et LAURENT, G. (2005). Repeated Binary Logit: Analysing Variation in Behavioural Loyalty. <i>Australasian Marketing Journal</i>, 13(2), pp. 27-36."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "RUNGIE Cam"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Brand choice; Buyer behaviour; Choice models; Data mining; Marketing research; Segmentation"
]
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "27-36"
"volume" => "13"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression. We present empirical applications of RBL, and we discuss its relationships to several classical models."
"en" => "Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression. We present empirical applications of RBL, and we discuss its relationships to several classical models."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
39 => Essec\Faculty\Model\Contribution {#2290
#_index: "academ_contributions"
#_id: "11698"
#_source: array:18 [
"id" => "11698"
"slug" => "cognition-persuasion-and-decision-making-in-older-consumers"
"yearMonth" => "2005-12"
"year" => "2005"
"title" => "Cognition, Persuasion and Decision Making in Older Consumers"
"description" => "YOON, C., LAURENT, G., FUNG, H.H., GONZALEZ, R., GUTCHESS, A.H., HEDDEN, T. ... SKURNIK, I. (2005). Cognition, Persuasion and Decision Making in Older Consumers. <i>Marketing Letters</i>, 16(3-4), pp. 429-441."
"authors" => array:11 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "YOON Carolyn"
]
2 => array:1 [
"name" => "FUNG Helene H."
]
3 => array:1 [
"name" => "GONZALEZ Richard"
]
4 => array:1 [
"name" => "GUTCHESS Angela H."
]
5 => array:1 [
"name" => "HEDDEN Trey"
]
6 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
7 => array:1 [
"name" => "MATHER Mara"
]
8 => array:1 [
"name" => "PARK Denise C."
]
9 => array:1 [
"name" => "PETERS Ellen"
]
10 => array:1 [
"name" => "SKURNIK Ian"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "older consumers; aging cognition; persuasion; decision making"
]
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "429-441"
"volume" => "16"
"number" => "3-4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision"
"en" => "Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
40 => Essec\Faculty\Model\Contribution {#2291
#_index: "academ_contributions"
#_id: "11699"
#_source: array:18 [
"id" => "11699"
"slug" => "consumer-segments-based-on-attitudes-toward-luxury-empirical-evidence-from-twenty-countries"
"yearMonth" => "2005-04"
"year" => "2005"
"title" => "Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries"
"description" => "DUBOIS, B., CZELLAR, S. et LAURENT, G. (2005). Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. <i>Marketing Letters</i>, 16(2), pp. 115-128."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "DUBOIS Bernard"
]
2 => array:1 [
"name" => "CZELLAR Sandor"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "luxuries; international marketing research; latent-class segmentation; mixture models"
]
"updatedAt" => "2021-07-13 14:31:54"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "115-128"
"volume" => "16"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings."
"en" => "This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
41 => Essec\Faculty\Model\Contribution {#2292
#_index: "academ_contributions"
#_id: "11702"
#_source: array:18 [
"id" => "11702"
"slug" => "a-standard-error-estimator-for-the-polarization-index-assessing-the-measurement-error-in-one-approach-to-the-analysis-of-loyalty"
"yearMonth" => "2005-01"
"year" => "2005"
"title" => "A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty"
"description" => "LAURENT, G., RUNGIE, C., BROWN, B. et RUDRAPATNA, S. (2005). A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty. <i>Marketing Bulletin</i>, 16(Technical Note 2)."
"authors" => array:4 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "RUNGIE Cam"
]
2 => array:1 [
"name" => "BROWN Bruce"
]
3 => array:1 [
"name" => "RUDRAPATNA Suma"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Polarization Index, Behavioural loyalty, preference data, repeat choice"
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => "16"
"number" => "Technical Note 2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
The Polarization Index, developed by Sabavala, Morrison and Kalwani (1977), is a well-known\n
measure of behavioral loyalty. It is of considerable use in analyzing purchase data and repeated choice\n
revealed preference data. Until now, it has only been possible to evaluate the accuracy of estimates or\n
polarization through simulations. We present a closed form estimator of its asymptotic standard error.\n
Using simulations, we show that this estimator is sufficiently accurate for the typical sample sizes used\n
in marketing studies.
"""
"en" => """
The Polarization Index, developed by Sabavala, Morrison and Kalwani (1977), is a well-known\n
measure of behavioral loyalty. It is of considerable use in analyzing purchase data and repeated choice\n
revealed preference data. Until now, it has only been possible to evaluate the accuracy of estimates or\n
polarization through simulations. We present a closed form estimator of its asymptotic standard error.\n
Using simulations, we show that this estimator is sufficiently accurate for the typical sample sizes used\n
in marketing studies.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
42 => Essec\Faculty\Model\Contribution {#2293
#_index: "academ_contributions"
#_id: "11704"
#_source: array:18 [
"id" => "11704"
"slug" => "repeat-purchasing-of-new-automobiles-by-older-consumers-empirical-evidence-and-interpretations"
"yearMonth" => "2005-04"
"year" => "2005"
"title" => "Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations"
"description" => "LAMBERT-PANDRAUD, R., LAURENT, G. et LAPERSONNE, E. (2005). Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations. <i>Journal of Marketing</i>, 69(2), pp. 97-113."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
2 => array:1 [
"name" => "LAPERSONNE Eric"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "97-113"
"volume" => "69"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In a large empirical study, the authors find that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, the authors rely on four age-related theoretical perspectives: biological aging, cognitive decline, socioemotional selectivity, and change aversion."
"en" => "In a large empirical study, the authors find that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, the authors rely on four age-related theoretical perspectives: biological aging, cognitive decline, socioemotional selectivity, and change aversion."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
43 => Essec\Faculty\Model\Contribution {#2294
#_index: "academ_contributions"
#_id: "11709"
#_source: array:18 [
"id" => "11709"
"slug" => "consumers-immediate-memory-for-prices"
"yearMonth" => "2006-09"
"year" => "2006"
"title" => "Consumers' Immediate Memory for Prices"
"description" => "VANHUELE, M., LAURENT, G. et DRÈZE, X. (2006). Consumers' Immediate Memory for Prices. <i>Journal of Consumer Research</i>, 33(2), pp. 163-172."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE Marc"
]
2 => array:1 [
"name" => "DRÈZE Xavier"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Cognitive Processes, Pricing, Language"
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "163-172"
"volume" => "33"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visual recall ability, their pronunciation speed, and price abbreviation habits. Overall, consumers recall prices better than suggested by previous digit span studies with simple numbers."
"en" => "We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visual recall ability, their pronunciation speed, and price abbreviation habits. Overall, consumers recall prices better than suggested by previous digit span studies with simple numbers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
44 => Essec\Faculty\Model\Contribution {#2295
#_index: "academ_contributions"
#_id: "11710"
#_source: array:18 [
"id" => "11710"
"slug" => "decision-making-and-brand-choice-by-older-consumers"
"yearMonth" => "2008-12"
"year" => "2008"
"title" => "Decision making and brand choice by older consumers"
"description" => "COLE, C., LAURENT, G., DROLET, A., EBERT, J., GUTCHESS, A., LAMBERT-PANDRAUD, R. ... PETERS, E. (2008). Decision making and brand choice by older consumers. <i>Marketing Letters</i>, 19(3-4), pp. 355-365."
"authors" => array:9 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "COLE Catherine"
]
2 => array:1 [
"name" => "DROLET Aimee"
]
3 => array:1 [
"name" => "EBERT Jane"
]
4 => array:1 [
"name" => "GUTCHESS Angela"
]
5 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
6 => array:1 [
"name" => "MULLET Etienne"
]
7 => array:1 [
"name" => "NORTON Michael I."
]
8 => array:1 [
"name" => "PETERS Ellen"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "355-365"
"volume" => "19"
"number" => "3-4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Older adults constitute a rapidly growing demographic segment, but stereotypes persist about their consumer behavior. The goal of this review was to develop a more considered understanding of age-associated changes in consumer decision making. Our theoretical model suggests that age-associated changes in cognition, affect, and goals interact to make older consumers’ decision-making processes, brand choices, and habits different from those of younger adults. We first review literature on stereotypes about the elderly and then turn to an analysis of age differences in the inputs (cognition, affect, and goals) and the outcomes (decisions, brand choices, and habits) of decision processes."
"en" => "Older adults constitute a rapidly growing demographic segment, but stereotypes persist about their consumer behavior. The goal of this review was to develop a more considered understanding of age-associated changes in consumer decision making. Our theoretical model suggests that age-associated changes in cognition, affect, and goals interact to make older consumers’ decision-making processes, brand choices, and habits different from those of younger adults. We first review literature on stereotypes about the elderly and then turn to an analysis of age differences in the inputs (cognition, affect, and goals) and the outcomes (decisions, brand choices, and habits) of decision processes."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
45 => Essec\Faculty\Model\Contribution {#2296
#_index: "academ_contributions"
#_id: "11714"
#_source: array:18 [
"id" => "11714"
"slug" => "why-do-older-consumers-buy-older-brands-the-role-of-attachment-and-declining-innovativeness"
"yearMonth" => "2010-09"
"year" => "2010"
"title" => "Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness"
"description" => "LAMBERT-PANDRAUD, R. et LAURENT, G. (2010). Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness. <i>Journal of Marketing</i>, 74(5), pp. 104-121."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "product choice; older consumers; age; perfume; nostalgia; innovativeness; attachment; heterogeneity"
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "104-121"
"volume" => "74"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The authors compare three mechanisms that may explain why older consumers tend to prefer older brands. Data are from the French perfume market, in which some market leaders are decades old while hundreds of new entrants launch yearly. The authors reveal monotonically increasing differences across age ranges. Younger consumers have a greater propensity to change their preferred brand, a form of innovativeness that benefits relatively recent entrants, whereas older consumers exhibit a propensity to remain attached for a longer duration to the same preferred brand. Nostalgia for options encountered during an early “formative period” has only a limited impact. Furthermore, strong heterogeneity emerges: At all ages, some consumers frequently change their preferred brand, whereas others remain attached to it for long periods. It is the proportion of these two behaviors that varies across age ranges. The resultant managerial implications indicate that mature consumers are attractive targets because they likely remain attached to a brand longer, that long-established products may still attract new consumers, and that the success of a new brand among young consumers may be ephemeral."
"en" => "The authors compare three mechanisms that may explain why older consumers tend to prefer older brands. Data are from the French perfume market, in which some market leaders are decades old while hundreds of new entrants launch yearly. The authors reveal monotonically increasing differences across age ranges. Younger consumers have a greater propensity to change their preferred brand, a form of innovativeness that benefits relatively recent entrants, whereas older consumers exhibit a propensity to remain attached for a longer duration to the same preferred brand. Nostalgia for options encountered during an early “formative period” has only a limited impact. Furthermore, strong heterogeneity emerges: At all ages, some consumers frequently change their preferred brand, whereas others remain attached to it for long periods. It is the proportion of these two behaviors that varies across age ranges. The resultant managerial implications indicate that mature consumers are attractive targets because they likely remain attached to a brand longer, that long-established products may still attract new consumers, and that the success of a new brand among young consumers may be ephemeral."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
46 => Essec\Faculty\Model\Contribution {#2297
#_index: "academ_contributions"
#_id: "11716"
#_source: array:18 [
"id" => "11716"
"slug" => "emac-distinguished-marketing-scholar-2012-respect-the-data"
"yearMonth" => "2013-12"
"year" => "2013"
"title" => "EMAC Distinguished Marketing Scholar 2012: Respect the data!"
"description" => "LAURENT, G. (2013). EMAC Distinguished Marketing Scholar 2012: Respect the data! <i>International Journal of Research in Marketing</i>, 30(4), pp. 323-334."
"authors" => array:1 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-01-05 13:29:19"
"publicationUrl" => "https://doi.org/10.1016/j.ijresmar.2013.07.003"
"publicationInfo" => array:3 [
"pages" => "323-334"
"volume" => "30"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Consumer research suffers from a lack of respect for data. Researchers routinely fail to report full experiments that do not produce expected results and often eliminate alleged “outliers” on the basis of inappropriate rules, leading to biased test reports. Scholars appear to be relying less on non-experimental data, even as the serious limitations of experimental data may create structural discrepancies with the other, non-experimental cases of a phenomenon or process, such that it becomes impossible to study some major consumer phenomena. The lessons from empirical data get accepted only when they can be described as confirming preexisting conceptual frameworks. This article presents an extensive analysis of multiple forms of a lack of respect for the data and proposes some remedies. Overall, data should never play a subordinate part."
"en" => "Consumer research suffers from a lack of respect for data. Researchers routinely fail to report full experiments that do not produce expected results and often eliminate alleged “outliers” on the basis of inappropriate rules, leading to biased test reports. Scholars appear to be relying less on non-experimental data, even as the serious limitations of experimental data may create structural discrepancies with the other, non-experimental cases of a phenomenon or process, such that it becomes impossible to study some major consumer phenomena. The lessons from empirical data get accepted only when they can be described as confirming preexisting conceptual frameworks. This article presents an extensive analysis of multiple forms of a lack of respect for the data and proposes some remedies. Overall, data should never play a subordinate part."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
47 => Essec\Faculty\Model\Contribution {#2298
#_index: "academ_contributions"
#_id: "11718"
#_source: array:18 [
"id" => "11718"
"slug" => "more-prizes-are-not-always-more-attractive-factors-increasing-prospective-sweepstakes-participants-sensitivity-to-the-number-of-prizes"
"yearMonth" => "2015-05"
"year" => "2015"
"title" => "More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes"
"description" => "LAPORTE, S. et LAURENT, G. (2015). More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes. <i>Journal of the Academy of Marketing Science</i>, 43(3), pp. 395-410."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAPORTE Sandra"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "395-410"
"volume" => "43"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Sweepstakes that offer more identical prizes do not necessarily attract more participants. When deciding whether to participate in a sweepstakes presented in isolation (typical case), most consumers cannot evaluate if the number of prizes offered is “good” or “bad” within a certain range (1–10 prizes), because of the low evaluability of this attribute. Therefore, they do not perceive their odds of winning as better with more prizes, nor are they more likely to participate. Five studies detail this process and illustrate which individual and contextual factors (participation frequency in sweepstakes, availability of information about the usual number of prizes for comparable sweepstakes, visual reinforcement of the number of prizes by a consistent number of pictures) increase the evaluability of the number of prizes, which can reduce magnitude insensitivity. This study in turn provides managerial insights into how to design and advertise efficient sweepstakes."
"en" => "Sweepstakes that offer more identical prizes do not necessarily attract more participants. When deciding whether to participate in a sweepstakes presented in isolation (typical case), most consumers cannot evaluate if the number of prizes offered is “good” or “bad” within a certain range (1–10 prizes), because of the low evaluability of this attribute. Therefore, they do not perceive their odds of winning as better with more prizes, nor are they more likely to participate. Five studies detail this process and illustrate which individual and contextual factors (participation frequency in sweepstakes, availability of information about the usual number of prizes for comparable sweepstakes, visual reinforcement of the number of prizes by a consistent number of pictures) increase the evaluability of the number of prizes, which can reduce magnitude insensitivity. This study in turn provides managerial insights into how to design and advertise efficient sweepstakes."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
48 => Essec\Faculty\Model\Contribution {#2299
#_index: "academ_contributions"
#_id: "11720"
#_source: array:18 [
"id" => "11720"
"slug" => "where-do-consumers-think-luxury-begins-a-study-of-perceived-minimum-price-for-21-luxury-goods-in-7-countries"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries"
"description" => "KAPFERER, J.N. et LAURENT, G. (2016). Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries. <i>Journal of Business Research</i>, 69(1), pp. 332-340."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "KAPFERER Jean-Noël"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Luxury; Consumer price perception; Lognormal distributions; New luxury; The "Happy Many""
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2015.08.005"
"publicationInfo" => array:3 [
"pages" => "332-340"
"volume" => "69"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Downward extensions fuel the continuous growth of the luxury sector and the introduction of product lines at accessible prices. Does this blur the traditional concept of luxury associated with expensiveness? Focusing on consumers' perception of the minimum price for a luxury product in 21 categories and seven countries (n = 8376), an extreme dispersion across consumers occurs in terms of where luxury begins, with a large majority citing very low price frontiers. Also, each consumer provides consistent answers about the different categories. Such answers indicate that today expensiveness is a relative concept, as is luxury more generally. The degree of immersion in luxury and financial resources influences the luxury price frontier of each consumer. These results suggest a continuum from the “happy few” to the many less privileged. This extreme heterogeneity across consumers is good news for luxury groups. Such heterogeneity offers a large choice for development strategies from traditional luxury to the new luxury."
"en" => "Downward extensions fuel the continuous growth of the luxury sector and the introduction of product lines at accessible prices. Does this blur the traditional concept of luxury associated with expensiveness? Focusing on consumers' perception of the minimum price for a luxury product in 21 categories and seven countries (n = 8376), an extreme dispersion across consumers occurs in terms of where luxury begins, with a large majority citing very low price frontiers. Also, each consumer provides consistent answers about the different categories. Such answers indicate that today expensiveness is a relative concept, as is luxury more generally. The degree of immersion in luxury and financial resources influences the luxury price frontier of each consumer. These results suggest a continuum from the “happy few” to the many less privileged. This extreme heterogeneity across consumers is good news for luxury groups. Such heterogeneity offers a large choice for development strategies from traditional luxury to the new luxury."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
49 => Essec\Faculty\Model\Contribution {#2300
#_index: "academ_contributions"
#_id: "11722"
#_source: array:18 [
"id" => "11722"
"slug" => "temporary-brand-retailer-alliance-model-the-routes-to-purchase-intentions-for-selective-brands-and-mass-retailers"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers"
"description" => "NABEC, L., PRAS, B. et LAURENT, G. (2016). Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers. <i>Journal of Marketing Management</i>, 32(7-8), pp. 595-627."
"authors" => array:3 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
2 => array:1 [
"name" => "NABEC Lydiane"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Brand–retailer alliance; temporary alliance; new offer; attitudes and purchase intentions; brand strategy; retailer strategy"
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => "https://doi.org/10.1080/0267257X.2015.1111923"
"publicationInfo" => array:3 [
"pages" => "595-627"
"volume" => "32"
"number" => "7-8"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "We investigate a common but under-studied practice, the temporary alliance between a selective brand and a mass retailer, online or offline. Using a before-and-after methodology, we show how the attitude towards the new offer of a selective brand at a mass retailer plays a central mediating role. It is influenced by brand–retailer fit and product-category fit. It influences purchase intention towards the new offer, attitude changes towards the selective brand and mass retailer, and therefore purchase intention towards the brand and retailer. We also reveal a counterintuitive direct negative route from product-category fit to changes in purchase intention towards the retailer. To offer important managerial implications, we break out results for two selective brands and two types of mass retailers."
"en" => "We investigate a common but under-studied practice, the temporary alliance between a selective brand and a mass retailer, online or offline. Using a before-and-after methodology, we show how the attitude towards the new offer of a selective brand at a mass retailer plays a central mediating role. It is influenced by brand–retailer fit and product-category fit. It influences purchase intention towards the new offer, attitude changes towards the selective brand and mass retailer, and therefore purchase intention towards the brand and retailer. We also reveal a counterintuitive direct negative route from product-category fit to changes in purchase intention towards the retailer. To offer important managerial implications, we break out results for two selective brands and two types of mass retailers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
50 => Essec\Faculty\Model\Contribution {#2301
#_index: "academ_contributions"
#_id: "11723"
#_source: array:18 [
"id" => "11723"
"slug" => "pursuing-the-concept-of-luxury-introduction-to-the-jbr-special-issue-on-luxury-marketing-from-tradition-to-innovation"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”"
"description" => "CHANDON, J.L., LAURENT, G. et VALETTE-FLORENCE, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”. <i>Journal of Business Research</i>, 69(1), pp. 299-303."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHANDON Jean-Louis"
]
2 => array:1 [
"name" => "VALETTE-FLORENCE Pierre"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Luxury; Segmentation; Definition; Internet"
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2015.08.001"
"publicationInfo" => array:3 [
"pages" => "299-303"
"volume" => "69"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and especially in countries that previously lacked any such market. Structural changes in the types of sales and consumers affect the concept of luxury for consumers. In contrast with traditional perceptions of luxury consumers as a homogeneous group of “happy few,” multiple, contrasted segments now emerge among luxury clientele, who perceive the meaning of luxury very heterogeneously. In this setting, researchers need new criteria to define luxury. These criteria also must account for the ever increasing role of the Internet in luxury marketing and sales. In addition to posing new questions and research avenues, this editorial offers a brief overview of the seven papers in this special issue, which is an outgrowth of the 2014 Monaco Symposium on Luxury, organized by INSEEC Business School and the International University of Monaco."
"en" => "Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and especially in countries that previously lacked any such market. Structural changes in the types of sales and consumers affect the concept of luxury for consumers. In contrast with traditional perceptions of luxury consumers as a homogeneous group of “happy few,” multiple, contrasted segments now emerge among luxury clientele, who perceive the meaning of luxury very heterogeneously. In this setting, researchers need new criteria to define luxury. These criteria also must account for the ever increasing role of the Internet in luxury marketing and sales. In addition to posing new questions and research avenues, this editorial offers a brief overview of the seven papers in this special issue, which is an outgrowth of the 2014 Monaco Symposium on Luxury, organized by INSEEC Business School and the International University of Monaco."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
51 => Essec\Faculty\Model\Contribution {#2302
#_index: "academ_contributions"
#_id: "11725"
#_source: array:18 [
"id" => "11725"
"slug" => "impact-of-age-on-brand-awareness-sets-a-turning-point-in-consumers-early-60s"
"yearMonth" => "2017-06"
"year" => "2017"
"title" => "Impact of age on brand awareness sets: a turning point in consumers’ early 60s"
"description" => "LAMBERT-PANDRAUD, R., LAURENT, G., MULLET, E. et YOON, C. (2017). Impact of age on brand awareness sets: a turning point in consumers’ early 60s. <i>Marketing Letters</i>, 28(2), pp. 205-218."
"authors" => array:4 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
2 => array:1 [
"name" => "MULLET Etienne"
]
3 => array:1 [
"name" => "YOON Carolyn"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1007/s11002-016-9407-0"
"publicationInfo" => array:3 [
"pages" => "205-218"
"volume" => "28"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Age impacts the brands a consumer knows, i.e., the “awareness set” which critically determines brand consideration and choice. Brands are in between common nouns and proper names but previous psychology research offers contradictory results on the impact of age on knowledge of common nouns versus proper names. Our empirical study on radio stations shows that the direct effect of age on awareness sets is marked by a turning point in consumers’ early 60s, with two contrasted patterns. For long-established brands, age has a direct positive impact up to the turning point but no significant direct impact afterward. For recent brands, there is no direct impact of age before that point but a strongly negative direct impact afterward. Age has also indirect effects through several mediators."
"en" => "Age impacts the brands a consumer knows, i.e., the “awareness set” which critically determines brand consideration and choice. Brands are in between common nouns and proper names but previous psychology research offers contradictory results on the impact of age on knowledge of common nouns versus proper names. Our empirical study on radio stations shows that the direct effect of age on awareness sets is marked by a turning point in consumers’ early 60s, with two contrasted patterns. For long-established brands, age has a direct positive impact up to the turning point but no significant direct impact afterward. For recent brands, there is no direct impact of age before that point but a strongly negative direct impact afterward. Age has also indirect effects through several mediators."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
52 => Essec\Faculty\Model\Contribution {#2303
#_index: "academ_contributions"
#_id: "11727"
#_source: array:18 [
"id" => "11727"
"slug" => "in-search-of-new-planets-in-the-luxury-galaxy"
"yearMonth" => "2017-08"
"year" => "2017"
"title" => "In search of new planets in the luxury galaxy"
"description" => "CHANDON, J.L., LAURENT, G. et VALETTE-FLORENCE, P. (2017). In search of new planets in the luxury galaxy. <i>Journal of Business Research</i>, 77, pp. 140-146."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHANDON Jean-Louis"
]
2 => array:1 [
"name" => "VALETTE-FLORENCE Pierre"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2017.04.006"
"publicationInfo" => array:3 [
"pages" => "140-146"
"volume" => "77"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => "The present special issue is the final outcome of the Second Monaco Symposium on Luxury, organized by the International University of Monaco and INSEEC Business School (April 7–8, 2016). The Symposium is a biennial event that brings together academics and practitioners from around the globe (20 countries in 2016). It follows the special issue based on the first Symposium (Chandon, Laurent & Valette-Florence 2016). In our editorial, we consider the past, the present and the future of academic research on luxury."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
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]
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}
53 => Essec\Faculty\Model\Contribution {#2304
#_index: "academ_contributions"
#_id: "11730"
#_source: array:18 [
"id" => "11730"
"slug" => "investigating-brand-verbal-fluency-when-known-brands-do-not-come-to-mind"
"yearMonth" => "2018-05"
"year" => "2018"
"title" => "Investigating Brand Verbal Fluency: When known brands do not come to mind"
"description" => "LAMBERT-PANDRAUD, R., LAURENT, G. et GOURVENNEC, B. (2018). Investigating Brand Verbal Fluency: When known brands do not come to mind. <i>International Journal of Market Research</i>, 60(3), pp. 304-315."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
2 => array:1 [
"name" => "GOURVENNEC Bernard"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "verbal fluency; consumer age; brand recentness; brand descriptiveness; cognitive decline"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1177/1470785318757172"
"publicationInfo" => array:3 [
"pages" => "304-315"
"volume" => "60"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
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"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "We define Brand Verbal Fluency as the ability of a consumer, when cued with a product category, to name the brands he or she knows in that category. We see that frequently not all the known brands come to the consumer’s mind (62% failure in our sample). Our analysis of which brands are named (and which ones are not) builds on findings from psychological research on Semantic verbal fluency (the ability to name items in a category, for example, animals). We adopt an innovative micro-analysis at the level of consumer–brand dyads to investigate the Brand Verbal Fluency of consumers aged 19–77 in the category of radio stations. Prior research would almost certainly have predicted a negative impact of consumer age on brand verbal fluency, mediated by declining cognitive ability, but this holds only for recent brands. Older brands appear to be less prone to the danger of not coming to the mind of older consumers."
"en" => "We define Brand Verbal Fluency as the ability of a consumer, when cued with a product category, to name the brands he or she knows in that category. We see that frequently not all the known brands come to the consumer’s mind (62% failure in our sample). Our analysis of which brands are named (and which ones are not) builds on findings from psychological research on Semantic verbal fluency (the ability to name items in a category, for example, animals). We adopt an innovative micro-analysis at the level of consumer–brand dyads to investigate the Brand Verbal Fluency of consumers aged 19–77 in the category of radio stations. Prior research would almost certainly have predicted a negative impact of consumer age on brand verbal fluency, mediated by declining cognitive ability, but this holds only for recent brands. Older brands appear to be less prone to the danger of not coming to the mind of older consumers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
54 => Essec\Faculty\Model\Contribution {#2305
#_index: "academ_contributions"
#_id: "12642"
#_source: array:18 [
"id" => "12642"
"slug" => "impact-of-age-on-brand-choice"
"yearMonth" => "2021-09"
"year" => "2021"
"title" => "Impact of Age on Brand Choice"
"description" => "LAMBERT-PANDRAUD, R. et LAURENT, G. (2021). Impact of Age on Brand Choice. Dans: Aimee Drolet, Carolyn Yoon eds. <i>The Aging Consumer: Perspectives from Psychology and Marketing</i>. 2 ed. Routledge, pp. 163-181."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
]
"ouvrage" => "The Aging Consumer: Perspectives from Psychology and Marketing"
"keywords" => []
"updatedAt" => "2023-02-02 15:48:41"
"publicationUrl" => "https://www.routledge.com/The-Aging-Consumer-Perspectives-from-Psychology-and-Marketing/Drolet-Yoon/p/book/9780367360931?gclid=Cj0KCQjw18WKBhCUARIsAFiW7JwRpEnvKWV3bX4YZL8H1z7yftbNQVRVWi2mIcYUW_SCSEeCoKOk3kkaAm8YEALw_wcB#"
"publicationInfo" => array:3 [
"pages" => "163-181"
"volume" => ""
"number" => "8"
]
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"fr" => "Chapitres"
"en" => "Book chapters"
]
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"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
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"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
55 => Essec\Faculty\Model\Contribution {#2306
#_index: "academ_contributions"
#_id: "12643"
#_source: array:18 [
"id" => "12643"
"slug" => "foreword-researching-luxury-consumption-in-a-global-and-digital-age"
"yearMonth" => "2020-04"
"year" => "2020"
"title" => "Foreword: Researching luxury consumption in a global and digital age"
"description" => "CZELLAR, S., DUBOIS, D. et LAURENT, G. (2020). Foreword: Researching luxury consumption in a global and digital age. Dans: Felicitas Morhart, Keith Wilcox, Sandor Czellar eds. <i>Research Handbook on Luxury Branding</i>. 1 ed. Edward Elgar Publishing Ltd, pp. xviii-xxx."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CZELLAR Sandor"
]
2 => array:1 [
"name" => "DUBOIS David"
]
]
"ouvrage" => "Research Handbook on Luxury Branding"
"keywords" => []
"updatedAt" => "2021-09-27 14:10:24"
"publicationUrl" => "https://doi.org/10.4337/9781786436351.00007"
"publicationInfo" => array:3 [
"pages" => "xviii-xxx"
"volume" => "Business 2020"
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
56 => Essec\Faculty\Model\Contribution {#2307
#_index: "academ_contributions"
#_id: "12644"
#_source: array:18 [
"id" => "12644"
"slug" => "consumer-rapport-to-luxury-analyzing-complex-and-ambivalent-attitudes"
"yearMonth" => "2001-08"
"year" => "2001"
"title" => "Consumer rapport to luxury: Analyzing complex and ambivalent attitudes"
"description" => "DUBOIS, B., LAURENT, G. et CZELLAR, S. (2001). <i>Consumer rapport to luxury: Analyzing complex and ambivalent attitudes</i>. 736/2001 (490 cites in Google Scholar), HEC."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "DUBOIS Bernard"
]
2 => array:1 [
"name" => "CZELLAR Sandor"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "luxury"
1 => "ambiguity"
2 => "attitude measurement"
3 => "consumer behavior"
]
"updatedAt" => "2023-01-27 01:00:40"
"publicationUrl" => "https://econpapers.repec.org/RePEc:ebg:heccah:0736"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury."
"en" => "The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
57 => Essec\Faculty\Model\Contribution {#2308
#_index: "academ_contributions"
#_id: "13055"
#_source: array:18 [
"id" => "13055"
"slug" => "battling-for-consumer-memory-assessing-brand-exclusiveness-and-brand-dominance-from-citation-list"
"yearMonth" => "2022-06"
"year" => "2022"
"title" => "Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list"
"description" => "CHANDON, J.L., LAURENT, G. et LAMBERT-PANDRAUD, R. (2022). Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list. <i>Journal of Business Research</i>, 145(2022), pp. 468-481."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "CHANDON Jean-Louis"
]
2 => array:1 [
"name" => "LAMBERT-PANDRAUD Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Brand awareness"
1 => "Brand exclusiveness"
2 => "Brand dominance"
3 => "Dominance map"
4 => "Luxury watches"
]
"updatedAt" => "2023-09-22 16:49:36"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2022.02.036"
"publicationInfo" => array:3 [
"pages" => "468-481"
"volume" => "145"
"number" => "2022"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This article proposes two new indices and a new map to analyze a brand’s competitive position in consumer memory. It relies on each consumer’s brand citation-list. We view as beneficial mono-citations, when the brand is the only one cited by a consumer. We define “brand exclusiveness” as the share of mono-citations the brand gets among the mono-citations for all brands cited. Another index measures the “dominance” of one brand over another brand in memory. We offer a new map of memory competition that positions pairs of brands according to their association in memory and to the dominance of one brand over the other. We illustrate the possible contribution of these new indices and of this new competitive map, using the example of luxury watches. We analyze the convergent, discriminant and predictive validity of brand exclusiveness. We discuss avenues for future research suggested by these new concepts and associated empirical measures."
"en" => "This article proposes two new indices and a new map to analyze a brand’s competitive position in consumer memory. It relies on each consumer’s brand citation-list. We view as beneficial mono-citations, when the brand is the only one cited by a consumer. We define “brand exclusiveness” as the share of mono-citations the brand gets among the mono-citations for all brands cited. Another index measures the “dominance” of one brand over another brand in memory. We offer a new map of memory competition that positions pairs of brands according to their association in memory and to the dominance of one brand over the other. We illustrate the possible contribution of these new indices and of this new competitive map, using the example of luxury watches. We analyze the convergent, discriminant and predictive validity of brand exclusiveness. We discuss avenues for future research suggested by these new concepts and associated empirical measures."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
58 => Essec\Faculty\Model\Contribution {#2309
#_index: "academ_contributions"
#_id: "13598"
#_source: array:18 [
"id" => "13598"
"slug" => "how-do-consumers-read-and-encode-a-price"
"yearMonth" => "2023-10"
"year" => "2023"
"title" => "How Do Consumers Read and Encode a Price?"
"description" => "LAURENT, G. et VANHUELE, M. (2023). How Do Consumers Read and Encode a Price? <i>Journal of Consumer Research</i>, 50(3), pp. 510-532."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:1 [
"name" => "VANHUELE Marc"
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "price reading"
1 => "eye-tracking"
2 => "price encoding"
3 => "numerical cognition"
4 => "triple code for numbers"
5 => "psychological prices"
]
"updatedAt" => "2023-09-26 14:23:11"
"publicationUrl" => "https://doi.org/10.1093/jcr/ucad005"
"publicationInfo" => array:3 [
"pages" => "510-532"
"volume" => "50"
"number" => "3"
]
"type" => array:2 [
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"en" => "Journal articles"
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"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Do consumers really read a price from left to right, as assumed in past research? Or does price reading operate like word reading, with a single fixation towards the middle? Three eye-tracking lab studies reject both theories, revealing instead a distinct reading pattern: multiple fixations, with the first located on average between the first third and middle of the price; the first eye movement is usually to the left; and subsequent eye movements are as often to the left as to the right. Overall, consumers pay as much attention to cents as euros, with the cents part influencing how prices are encoded in memory, as evidenced by an in-store price-recall survey. The reading process identifies whether to encode a price verbally as is or replace it with a shorter substitute that is easier to memorize and turns out to be well-correlated with the actual price (r = .952). When consumers compare two prices, whether the prices have identical integer parts affects eye movements and subsequent subjective estimation of the price difference. The combined findings of four studies suggest that consumers have developed a reliable, efficient ability to read and encode prices, despite limitations of their visual span and working memory."
"en" => "Do consumers really read a price from left to right, as assumed in past research? Or does price reading operate like word reading, with a single fixation towards the middle? Three eye-tracking lab studies reject both theories, revealing instead a distinct reading pattern: multiple fixations, with the first located on average between the first third and middle of the price; the first eye movement is usually to the left; and subsequent eye movements are as often to the left as to the right. Overall, consumers pay as much attention to cents as euros, with the cents part influencing how prices are encoded in memory, as evidenced by an in-store price-recall survey. The reading process identifies whether to encode a price verbally as is or replace it with a shorter substitute that is easier to memorize and turns out to be well-correlated with the actual price (r = .952). When consumers compare two prices, whether the prices have identical integer parts affects eye movements and subsequent subjective estimation of the price difference. The combined findings of four studies suggest that consumers have developed a reliable, efficient ability to read and encode prices, despite limitations of their visual span and working memory."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.235448
+"parent": null
}
59 => Essec\Faculty\Model\Contribution {#2310
#_index: "academ_contributions"
#_id: "14204"
#_source: array:18 [
"id" => "14204"
"slug" => "icing-on-the-cake-or-stealing-the-spotlight-evidence-from-eye-tracking-on-how-highlighting-visuals-and-presentation-formats-influence-consumers-attentiona"
"yearMonth" => "2022-03"
"year" => "2022"
"title" => "“Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes"
"description" => "LAURENT, G. et WEN, Y. (2022). “Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes. Dans: Society for Consumer Psychology 2022 Annual Conference. Online."
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"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
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1 => array:1 [
"name" => "WEN Y."
]
]
"ouvrage" => "Society for Consumer Psychology 2022 Annual Conference"
"keywords" => []
"updatedAt" => "2023-07-21 01:00:39"
"publicationUrl" => null
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]
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"abstract" => array:2 [
"fr" => ""
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
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}
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