Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "11669"
  #_source: array:26 [
    "id" => "11669"
    "slug" => "peut-on-identifier-les-innovateurs-une-application-des-modeles-log-lineaires-au-marketing-des-biens-de-grande-consommation"
    "yearMonth" => "1980-01"
    "year" => "1980"
    "title" => "Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation"
    "description" => "LAURENT, G. et KAPFERER, J.N. (1980). Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation. <i>Revue Française du Marketing</i>, 83(4), pp. 21–39."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "KAPFERER Jean-Noël"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "21–39"
      "volume" => "83"
      "number" => "4"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-22T05:21:52.000Z"
    "docTitle" => "Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, KAPFERER Jean-Noël"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, KAPFERER Jean-Noël</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1980</span>"
    "keywordList" => ""
    "docPreview" => "<b>Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation</b><br><span>1980-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Peut-on identifier les innovateurs?, Une application des modèles log-linéaires au marketing des biens de grande consommation</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.098588
  +"parent": null
}