Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4144"
  #_source: array:26 [
    "id" => "4144"
    "slug" => "research-in-marketing-some-trends-some-recommendations"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Research in Marketing: Some Trends, Some Recommendations"
    "description" => "LAURENT, G. et PRAS, B. (1999). Research in Marketing: Some Trends, Some Recommendations. Dans: <i>Rethinking Marketing. Towards Critical Marketing Accountings</i>. 1st ed. SAGE Publications, pp. 245-261."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
    ]
    "ouvrage" => "Rethinking Marketing. Towards Critical Marketing Accountings"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "245-261"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre soulève quelques tendances clés de recherche en marketing et ses implications pour le futur avec trois changements majeurs : une vue plus réaliste des consommateurs et des marchés, un plus fort accent sur le problème réel des entreprises et un concept élargi de la recherche en marketing. Ce chapitre a fait l'objet d'un commentaire de Gerald Zaltman (chapitre 18)."
      "en" => "This chapter outlines some key trends in marketing research and their implications for the future. Three main changes, in the last 10 years, have been: (1) a more realistic view of consumers and markets, (2) more focus on real problems, and (3) a broader conception of marketing research."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T06:21:45.000Z"
    "docTitle" => "Research in Marketing: Some Trends, Some Recommendations"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, <a href="/cv/pras-bernard">PRAS Bernard</a>"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, PRAS Bernard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Research in Marketing: Some Trends, Some Recommendations</b><br><span>1999-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Research in Marketing: Some Trends, Some Recommendations</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.116468
  +"parent": null
}