Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1552"
  #_source: array:26 [
    "id" => "1552"
    "slug" => "la-promotion-des-ventes-en-france-evolution-et-revolutions"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "La Promotion des Ventes en France : Evolution et révolutions"
    "description" => "BERNARDET, J., CHANDON, P., DESMET, P., FARGETTE, F., GUILBERT, F. et LAURENT, G. (1997). La Promotion des Ventes en France : Evolution et révolutions. <i>Décisions Marketing</i>, pp. 9-21."
    "authors" => array:6 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      2 => array:1 [
        "name" => "BERNARDET JP."
      ]
      3 => array:1 [
        "name" => "CHANDON P."
      ]
      4 => array:1 [
        "name" => "FARGETTE F."
      ]
      5 => array:1 [
        "name" => "GUILBERT F."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "9-21"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet  article collectif a été écrit par un groupe comprenant des praticiens de la promotion et des universitaires. On y  retrace d'abord les étapes-clés de l'évolution de la  promotion depuis 25 ans. La seconde partie aborde quatre sujets importants : l'évolution de la réglementation, celle des médias utilisés pour la promotion, l'évolution des mesures d'efficacité, les relations entre industriels et distributeurs."
      "en" => "This article was written jointly by  a group of practitioners and academics. The first part outlines how sales promotions have evolved in France over the last 25 years. The second part tackles four important current topics : changes in legal regulations, changes in promotional media, changes in the measures of promotional effectiveness and the relationships between manufacturers and retailers."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "La Promotion des Ventes en France : Evolution et révolutions"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, <a href="/cv/laurent-gilles">LAURENT Gilles</a>, BERNARDET JP., CHANDON P., FARGETTE F., GUILBERT F."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, LAURENT Gilles, BERNARDET JP., CHANDON P., FARGETTE F., GUILBERT F.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>La Promotion des Ventes en France : Evolution et révolutions</b><br><span>1997-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">La Promotion des Ventes en France : Evolution et révolutions</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.310849
  +"parent": null
}