Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "11709"
  #_source: array:26 [
    "id" => "11709"
    "slug" => "consumers-immediate-memory-for-prices"
    "yearMonth" => "2006-09"
    "year" => "2006"
    "title" => "Consumers' Immediate Memory for Prices"
    "description" => "VANHUELE, M., LAURENT, G. et DRÈZE, X. (2006). Consumers' Immediate Memory for Prices. <i>Journal of Consumer Research</i>, 33(2), pp. 163-172."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "VANHUELE Marc"
      ]
      2 => array:1 [
        "name" => "DRÈZE Xavier"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Cognitive Processes, Pricing, Language"
    ]
    "updatedAt" => "2021-07-13 14:31:55"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "163-172"
      "volume" => "33"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visual recall ability, their pronunciation speed, and price abbreviation habits. Overall, consumers recall prices better than suggested by previous digit span studies with simple numbers."
      "en" => "We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visual recall ability, their pronunciation speed, and price abbreviation habits. Overall, consumers recall prices better than suggested by previous digit span studies with simple numbers."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-22T06:21:50.000Z"
    "docTitle" => "Consumers' Immediate Memory for Prices"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, VANHUELE Marc, DRÈZE Xavier"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, VANHUELE Marc, DRÈZE Xavier</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Cognitive Processes, Pricing, Language</a>"
    "docPreview" => "<b>Consumers' Immediate Memory for Prices</b><br><span>2006-09 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Consumers' Immediate Memory for Prices</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.0641575
  +"parent": null
}