Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "11697"
  #_source: array:26 [
    "id" => "11697"
    "slug" => "repeated-binary-logit-analysing-variation-in-behavioural-loyalty"
    "yearMonth" => "2005-01"
    "year" => "2005"
    "title" => "Repeated Binary Logit: Analysing Variation in Behavioural Loyalty"
    "description" => "RUNGIE, C. et LAURENT, G. (2005). Repeated Binary Logit: Analysing Variation in Behavioural Loyalty. <i>Australasian Marketing Journal</i>, 13(2), pp. 27-36."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "RUNGIE Cam"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Brand choice; Buyer behaviour; Choice models; Data mining; Marketing research; Segmentation"
    ]
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "27-36"
      "volume" => "13"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression. We present empirical applications of RBL, and we discuss its relationships to several classical models."
      "en" => "Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression. We present empirical applications of RBL, and we discuss its relationships to several classical models."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T18:21:45.000Z"
    "docTitle" => "Repeated Binary Logit: Analysing Variation in Behavioural Loyalty"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, RUNGIE Cam"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, RUNGIE Cam</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2005</span>"
    "keywordList" => "<a href="#">Brand choice; Buyer behaviour; Choice models; Data mining; Marketing research; Segmentation</a>"
    "docPreview" => "<b>Repeated Binary Logit: Analysing Variation in Behavioural Loyalty</b><br><span>2005-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Repeated Binary Logit: Analysing Variation in Behavioural Loyalty</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.709729
  +"parent": null
}