Année
1985
LAURENT, G. et KAPFERER, J.N. (1985). Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement. Journal of Advertising, 25(6), pp. 48-56.
Mots clés
Essec\Faculty\Model\Contribution {#2233 #_index: "academ_contributions" #_id: "11674" #_source: array:26 [ "id" => "11674" "slug" => "consumer-involvement-profiles-a-new-and-practical-approach-to-consumer-involvement" "yearMonth" => "1985-01" "year" => "1985" "title" => "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement" "description" => "LAURENT, G. et KAPFERER, J.N. (1985). Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement. <i>Journal of Advertising</i>, 25(6), pp. 48-56." "authors" => array:2 [ 0 => array:3 [ "name" => "LAURENT Gilles" "bid" => "B00770447" "slug" => "laurent-gilles" ] 1 => array:1 [ "name" => "KAPFERER Jean-Noël" ] ] "ouvrage" => "" "keywords" => array:2 [ 0 => "Consumer involvement" 1 => "profiles" ] "updatedAt" => "2021-09-27 13:50:08" "publicationUrl" => null "publicationInfo" => array:3 [ "pages" => "48-56" "volume" => "25" "number" => "6" ] "type" => array:2 [ "fr" => "Articles" "en" => "Journal articles" ] "support_type" => array:2 [ "fr" => "Revue scientifique" "en" => "Scientific journal" ] "countries" => array:2 [ "fr" => null "en" => null ] "abstract" => array:2 [ "fr" => "" "en" => "" ] "authors_fields" => array:2 [ "fr" => "Marketing" "en" => "Marketing" ] "indexedAt" => "2024-11-25T00:21:45.000Z" "docTitle" => "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement" "docSurtitle" => "Articles" "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, KAPFERER Jean-Noël" "docDescription" => "<span class="document-property-authors">LAURENT Gilles, KAPFERER Jean-Noël</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1985</span>" "keywordList" => "<a href="#">Consumer involvement</a>, <a href="#">profiles</a>" "docPreview" => "<b>Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement</b><br><span>1985-01 | Articles </span>" "docType" => "research" "publicationLink" => "<a href="#" target="_blank">Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement</a>" ] +lang: "fr" +"_type": "_doc" +"_score": 8.953466 +"parent": null }