Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "7743"
  #_source: array:26 [
    "id" => "7743"
    "slug" => "research-traditions-in-marketing"
    "yearMonth" => "1994-01"
    "year" => "1994"
    "title" => "Research Traditions in Marketing"
    "description" => "LAURENT, G., LILIEN, G. et PRAS, B. [Eds] (1994). <i>Research Traditions in Marketing</i>. Kluwer Academic Publishers, 442 pages."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
      2 => array:1 [
        "name" => "LILIEN G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Direction d'ouvrage"
      "en" => "Book editor"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce livre regroupe 13 articles et 22 commentaires de chercheurs américains et européens qui analysent les traditions quantitatives et qualitatives de recherche en marketing des 20 dernières années."
      "en" => "This book reviews the past twenty years of research in marketing by considering the quantitative and qualitative research streams with North American and European articles."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T17:21:46.000Z"
    "docTitle" => "Research Traditions in Marketing"
    "docSurtitle" => "Direction d'ouvrage"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, <a href="/cv/pras-bernard">PRAS Bernard</a>, LILIEN G."
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, PRAS Bernard, LILIEN G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Research Traditions in Marketing</b><br><span>1994-01 | Direction d'ouvrage </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Research Traditions in Marketing</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}